Handbook for Mortals: How One Author Scammed the NYT Bestseller List, and How a Twitter Community Exposed It

This isn’t directly about self-publishing, but it is related to what we work hard to do, so I’m posting about it.

Over this past weekend, a friend of mine posted an article from The Daily Dot on Facebook about how an author had scammed the New York Times bestseller list. Obviously, I got curious, so I checked it out.  According to the article, the YA community on Twitter had noticed something weird about the NYT YA bestseller list. A new novel that nobody had heard of, Handbook for Mortals by Lani Sarem, had appeared out of nowhere and knocked The Hate U Give by Angie Thomas. The novel follows a girl with magical abilities who goes to Vegas, works in a magic show, and has a love triangle (that old chestnut. That old I’m-going-to-waste-my-natural-talents-while-doing-one-of-the-biggest-romance-cliches-ever chestnut). Lani Sarem, the author, is described as an actress and former band manager.

Like I said, nobody in the community had heard of the novel, and they got very suspicious when they heard that the book was published by GeekNation, a movie and pop-culture website that just got into publishing last month! And in that time, they put out a book that hit the top of the YA bestseller list? Obviously, some were confused by this, and the community, led by writers and YA enthusiasts Phil Stamper (@stampepk) and Jeremy West (@JeremyWest), started investigating. What they uncovered is mind-boggling.

Turns out, there’s practically no physical copies of Handbook for Mortals.  None.  It was listed as “Out of Stock” on Amazon, and no Barnes & Noble seemed to carry any physical copies. No one from the YA Twitter community came forward with a copy. And yet the book was already a bestseller, with the author herself planning on starring as the lead character in a movie version of the novel! How exactly does that happen?

Turns out, the author and her publisher were placing bulk orders for “events” like conventions or author signings at various booksellers across the country. When ranking its bestseller lists, the NYT relies not on the actual number of books sold, but number of reported orders and sales from booksellers. So they see that this one book in the YA category is getting a ton of orders in bulk, and without any indicators to present something fishy, there’s a new entry on the bestseller list.

That’s actually kind of clever. Horrible, as all cons are, but still kind of clever. Now if there were actual copies of the novel, it might have worked.

It only got crazier from there. Remember when I said Sarem was a band manager? Well, one of her former bands was Blues Traveler, and they admitted through Twitter that Sarem had done similar stuff when she was their manager, and they fired her for it (they later took down that tweet, but it’s already out there, so…). So we’ve got an author and her publisher, one of whom has done bulk orders to boost visibility of a product/group, using bulk orders to send a book up the NYT Bestseller list.

Well, Twitter’s YA community wasn’t happy about it. Stamper and West started encouraging bookstore employees through DMs to come forward about this. As it became more apparent that there was something fishy going on, the NYT finally took notice and saw what the YA Twitter community had uncovered. They later released an updated list, with The Hate U Give by Angie Thomas back on top, and Handbook for Mortals nowhere in sight.

It later came out that Sarem’s whole goal was to star in the movie version, but she needed buzz, so she got the book onto the bestseller list. If she could get it on the list, she’d be able to get funding for a movie. God, that’s horrible.

So what can we take from this story? Obviously, if you notice something suspicious, you’re perfectly capable of doing Spotlight-style sleuthing and discover  conspiracy. But it just goes to show what happens when you try to skimp on hard work and still make it to the top.

There’s no substitute for hard work. And the majority of authors, no matter if it’s their first or sixtieth book, work as hard as possible. We write, edit, edit several more times, try to get good covers, and do our best at marketing our stories. This applies whether you’re a traditionally or independently published author. Sometimes we’re successful, sometimes we don’t. Still, we try our hardest. But when someone tries to game the system and build hype by being fake, there’s always going to be people who notice.

And sometimes, when they notice, they can bring down an entire scam and keep someone unworthy from getting a literary and acting career.

Dragon Speech-to-Text Software: A Review

Back in December 2016, my boss recommended that I try Dragon, or some other speech-to-text software. I don’t remember how the subject came up (I do remember it was during the office Christmas party, so it probably had something to do with vacation plans and plans for life), but he said that as a writer (something that becomes common knowledge for anyone who gets to know me) it could be helpful with how quickly I write.

Now, I admit at the time I was a little skeptical. I’d heard of programs like that, but I didn’t know much about them, and I can be a little wary when it comes to new technologies. But over the next month or so, I heard from several writer friends who had used Dragon, either because they wanted to try it and see if it works, or because various medical conditions or health issues prevented them from actually typing their stories and blog posts. So, with a lot of gift card money, I ordered Dragon from Amazon and decided to see if it could help.

After a few hiccups in getting set up (turns out my laptop needed to upgrade its audio equipment, and I kind of forgot to register my copy of the software on Dragon’s website before starting out), I started testing it out. And it actually works very well.

The way Dragon works is that once you download the program onto whatever computer you use to write, you boot up the program and turn the microphone settings on, signaling to Dragon that you want to record what you’re saying. Dragon picks up what you’re saying either through the computer’s built in microphone or through a microphone headset that comes with the software (I prefer using my computer’s microphone, but that’s just me). Dragon will then record what you are saying to it into a Dictation Box (usually pops up when I’m using Dragon to write a blog post, like this one), into a tool known as the DragonPad, which functions similar to Notepad programs, or onto Microsoft Word, whichever you prefer.

Dragon also takes commands. For example, if you usually use italics to emphasize a character’s thoughts, you merely have to say, “Italicize this word through that word,” and those words will be italicized. Dragon comes with tutorial programs to teach you the basic commands and how to use them when writing, and there are plenty of videos online showing you how to use the program if you need more help.

I spent the first couple of sessions with Dragon just learning how to use it. It takes a few sessions for the program to get used to your voice, which is why I highly recommend you use it in a space where the only noise will be from you. Background music from a stereo, noisy kids, or any other distractions may confuse Dragon, especially during the first couple of sessions. But Dragon does get used to your voice eventually, and with more practice, it has an easier time transcribing your words as you want them to be transcribed.

Not only that, but you can actually teach the program new words. Usually when you boot up the program, it will ask if there are documents or emails they can use to learn your speech patterns or any particular words you use a lot that aren’t in a standard dictionary. This is very handy if you tend to write fantasy or science fiction. I was able to take the outline for the final book of my science fiction trilogy, and use this option to teach the program certain words in the story, including a few character names that probably won’t make the list of popular baby names in the United States. It’s a very handy feature.

That’s not to say there aren’t problems with Dragon. It will still mishear words and commands you’re telling it. I often find myself having to go back and make some corrections, like when Dragon hears the word “them” as “him” and vice versa. It also sometimes lists numbers as numbers instead of words, and unless you configure it so that it always does numbers as words, it can get a little annoying.

Still, I find Dragon very helpful. I still type some parts, especially with words that Dragon doesn’t know or when I make corrections. But for the most part, I’m now speaking my stories, and my stories are being written faster. What used to take a couple of hours to write can now take as little as half an hour to an hour. A chapter that took two to three weeks to write now takes three to four days. I speak my story, making corrections as I go, and it unfolds before me. All in all, I would recommend at least trying it out.

Now I know that this isn’t for everybody. Some of us just love to type or write in spiral-bound notebooks. But for those of you who are interested, here are some tips I’ve gleaned from using Dragon. Please be aware that I’m still new to all this is well, so if you have a tip and you don’t see it here, please leave it in a comment below.

1. Think about what you’re going to say before you say it. You don’t have to have the entire story in your head before sitting down to write (or speak), have a general idea. The more you plan, the less you find yourself stumbling over your words or taking long pauses to figure out what you should say.
2. Don’t be discouraged if you don’t sound like an audiobook narrator. Audiobook narrators are generally paid actors who are provided a script ahead of time. They’ve read over and review the material and practice plenty of times before they go into the recording booth, and even then, they make mistakes which are corrected in future takes. When using Dragon, you’re basically putting down the first draft. So if you make a mistake, or you don’t sound like William Defoe narrating Stephen King, don’t be discouraged. It’s a first draft, so mistakes are okay.
3. Find a quiet place to write. Like I said, noisy spaces interfere with Dragon picking up your words. I heard from one woman who said that when she played music on her radio while writing, Dragon sometimes picked up what the radio was saying instead of what she was saying.
   If you would still like to listen to something while you write, you can put in your headphones and narrate while iTunes or YouTube or whatever program you use place your favorite tunes. Dragon will actually quiet the music you’re listening to while you write so that it seems more like it’s in the background rather than blasting into your ears.
4. Don’t expect to master Dragon all in a single session. Like I said, I’m still learning how to use it, and I’ve had it for about a month or two. Like any craft or any tool, it takes a lot of practice to get very good at it. Don’t sweat the mistakes.
5. Have a glass of water nearby. This may just be my thing, but narrating my stories makes me thirsty. If it’s also your thing, then definitely have something to drink nearby.
6. Use those learning tools. Even if you don’t write science fiction or fantasy, those tools are quite handy for any writer. Perhaps you write a story with a lot of Polish characters with those long Polish last names. Or the French language shows up a lot in a short stories set in Paris. Or use an expression or slang term particular to a certain area and it’s not well-known outside of that area. It’s times like these when the word-learning tools are helpful.
7. When using Dragon for a blog post, go over it before publishing. Like I said, the program does make mistakes on occasion, so if you’re used to writing a blog post and then publishing it straight away, DON’T!!! Check over it first to make sure Dragon didn’t mishear “won’t make” as “don’t take” and then you can publish. Trust me, it’ll avoid all sorts of problems

If you are interested in trying Dragon, you can get it direct from the manufacturer, Nuance Communications, or from Amazon like I did. And it might also be available at Best Buy or other electronic retailers, though I don’t know that for sure. If you’re getting it for home, make sure you’re buying the home version when you check out. And please, make sure your audio software is up-to-date, and that you register your software on Dragon’s website before downloading the program.

If you have Dragon, what is been your experience with it?

What tips do you have for using Dragon?

Backstory isn’t Character

(IMPORTANT NOTE: I will be differentiating character, as in a person, and character, as in aspects of a person, by capitalizing the former and leaving the latter lowercase. So from here on out in this post, Character refers to people, and character refers to qualities of a Character.)

Happy New Year, everyone! I thought I’d start off the New Year with an informative post about something I see a bit too much in fiction: writers mistaking a backstory for character.

In particular, I saw this quite a bit in Rogue One: A Star Wars Story, which I saw in theaters, and Star Trek Beyond, which I saw on DVD recently (and since not everyone has seen those movies yet but might want to, I’ll keep this spoiler free). Both movies introduce new Characters with really sad backstories: Jyn Urso in Rogue One and Jaylah in Star Trek Beyond. However, these Characters’ films don’t spend a lot of time establishing their characters beyond being exceptionally good warriors and survivors. The most we learn about them is their backstories.

Now, a backstory is important. It tells us where a Character comes from, and can imform certain aspects of their character. However, backstory isn’t the same thing as character. A Character’s character is personality and how Characters react to situations.It’s their interests, their pet peeves, what they look for in friends or romantic partners, and how they change over the course of a story. That’s what authors and critics talk about when they speak of character development and character arcs and character in general.

For example, in one of my novels-in-progress, Laura Horn, the titular character also has a dark backstory. A very traumatic event occurred in her life when she was a kid, and that informs how she interacts with the world around her quite a bit. However, that’s not all there is to her. Laura likes animated movies and musicals, and uses them to de-stress. And even before the dark incident in her life, she was introverted and shy. She didn’t like to put herself out there, and preferred quiet to excitement. And, when it comes to the people around her, once they show her how much they care for her and how kind they are, she will become fiercely loyal and go to great lengths to protect them. That’s character in a Character.

An even better example is the titular character of the TV series Chuck, and its titular character Chuck Bartowski. From pretty early on in the series, we’re told Chuck’s backstory (and this series ended five years ago, so I will go into details). His parents weren’t always around in his life, so he was raised mostly by his older sister. He went to Stanford but his best friend betrayed him, framed him for cheating, and slept with his girlfriend. He was expelled, and moved home, where he started working at a Best Buy parody. But that is not Chuck’s character:

Chuck is a smart guy. He’s an accomplished engineer and programmer, and his smarts often help him in his crazy, espionage-filled life. Chuck enjoys science fiction and other nerdy interests, and will go on for hours with his best friend Morgan. He’s kind and caring, and tries to be optimistic despite how awful life can be sometimes to him, though occasionally he is seized by despair when things go terribly wrong. And although he hates guns and violence, he will go to whatever length necessary to protect his friends and family from trouble. And he tries to be the straight guy in a world where weird stuff is treated normal in his daily life (if you know the show and where Chuck works, you know what I’m talking about). That is Chuck’s character.

And when you have good character, you have a good Character. Chuck is still a much-beloved Character because people identify with him. Even though fans may not share his backstory (I certainly haven’t been expelled because of a friend’s betrayal or had to deal with absent parents), they love that a nerdy guy who tries to be nice to even nasty people and who enjoys all the nerdy things they love is the hero of a TV series, because that’s someone like them.

So how do you know if a Character has a character? Here’s an exercise I came up with before the New Year: pretend the Character is question (I’ll make one up for the sake of the exercise) is someone you know in your daily life, and you meet someone whom you would like to set up with the Character on a blind date. Now, I wouldn’t tell this girl my Character’s backstory, because it would sound something like this:

“Edward was orphaned at a young age. He was nearly killed by soldiers working for a rogue element of the Armed Forces, but the Queen of Hell saved his life and gave him powers because she felt that doing so would work into her plans. He uses his powers to go after the secret group, as well as anyone, human or otherwise, who stands in his way or tries to hurt those close to him.”

If I told someone that, they’d either think I was kidding or insane, or they would run screaming to the nearest convent in the hopes that a nun’s habit would protect them from evil. However, if I were to describe my Character’s character, I’d probably get a much better reception:

“Edward’s a smart dude. He’s always had the best scores in school, he’s been captain of the chess team for three years running. Also pretty rational, proved that our high school wasn’t  haunted when everyone else thought it was. He’s also very loyal and caring. He’s practically raised his sister since they were kids, and I’ve never seen him raise his voice or break a promise. And he tells pretty funny jokes, lots of situational humor. He’s very political, but if you tell him you don’t want to discuss spending on defense or reelection rates in Congress, and he’ll keep quiet.”

Now there’s a Character with character, someone you’d like to date. And this exercise works in all sorts of situations. You can even use it to come up with character traits for your Character and work them into the story.

Backstory is important. No doubt about it. But it’s not everything to a Character. Their character is. Because without it, there’s nothing to identify with, and it makes it harder for readers to continue reading your story. And nobody wants that.

Reestablishing a Writing Routine

We go through great changes in our lives. It’s frankly inevitable. In fact, I remember someone telling me once in high school that in a twenty-five year period, it was likely that we would change our city/town, home, job, education status, socioeconomic status, political party, religion, and/or a whole bunch of other stuff. And when that happens, writing routines established over time and perhaps uninterrupted for years, are suddenly thrown out the window. And then where are you?

A couple of months ago, I moved into a new apartment so I could start a new job after a job search that lasted several months. Now, prior to this move, I would’ve said to anyone who asked that I didn’t really have a writing routine, that I just wrote wherever I could. Well, that is kind of true, because I do tend to write whenever I can if it’s convenient for me. But after the move, I did realize I had a routine of sorts established, and that routine no longer existed.

You see, while I was job-hunting, I lived with my dad, and in the evenings, I would settle down on the couch downstairs in the living room and write or edit while I watched whatever show I liked was playing that evening (you can get a lot written during commercial breaks). This routine lasted from late October 2015 to the end of May 2016. And my God, did it work! I edited the same novel twice and wrote more than a few short stories and blog posts that way during the job search, and it kept me sane while I looked for employment.

However, after I got employed and I moved for work, a lot changed for me. Yeah, I had increased independence, a nice location near work with a grocery store, a Target, and a library very close to where I live, and the chance to be as eccentric as I wanted within the confines of my own home without anyone judging me. But I also did not have a cable package, a TV, or a couch (though that’ll change soon with one of those). So suddenly the routine I had, which I’d been using for months and which I’d been comfortable with, was about as useful as an alchemy textbook at football practice.

For a while, I tried just writing or editing as much as I could when I sat down in front of the computer. Sadly, that worked horribly. I was moving at a snail’s pace, getting through only a couple of pages a week. A chapter could take up a whole month! With work getting busier and busier for me, I was starting to worry if I’d ever get back to the level of productivity I enjoyed prior to the move and in college.

But then a friend of mine gave me a recommendation that I found very useful. She had recently joined a group on Facebook where members sign up each month to try and write 250 words a day, and it had helped her get back into a routine of writing fiction after a pretty lengthy hiatus. That got me thinking: I can’t write every day, some days there just isn’t enough time. But what if I just tried to write 250 words every time I sat down in front of the computer? It couldn’t hurt to try.

To my utter delight, it worked like a charm. The first time, I ended up writing a little over the minimum 250. The next time, I ended up writing over 700 words! And the third, I managed to get out over thirteen-hundred words! It was amazing. Somewhere between words 150 and 250, a switch would flip and the story would just start flowing out of me like a river. In this way, I managed to get out the outline for my NaNoWriMo project in about a week or so.

Once that experiment had proven successful, I wondered if I could do the something similar with editing. It would have to be slightly different though, because editing is editing. Sometimes all you have to do work on is changing a word or a punctuation mark, and word count doesn’t change that much, but sometimes you rewrite whole sections and the word count changes dramatically. I ended up going with editing at least three pages per session, and that worked as well. After I rewrote the beginning of a short story I’d been working on and off with for over a year, I managed to finish editing the rest within a week (it helped that on the last night I worked on it, I was doing everything I could to avoid the presidential debates and I only had twelve pages to go!). Clearly this new routine I’d been working with was doing its job.

Now, I’m not saying that you have to adopt this routine if your old routine becomes impossible to do, but I am saying you shouldn’t just throw yourself into work and expect magic to happen. That didn’t work for me, and I’m not so sure it’ll work for you. Instead, take baby steps. Try writing a little a day until you find something that works for you and you’re at a level of productivity that works for you. If you do that, then I think that whatever life throws your way, you’ll be able to get back into the swing of storytelling with little to no trouble.

Have you ever had to change your writing routine? What did you do and how did it work out?

Finding a Narrator on ACX

Many of you may remember the article I wrote on using Audiobook Creation Exchange, or ACX, which helps authors who want to put their books into audio form meet narrators and then get them onto Amazon. Well, about four months ago, after a lot of thought and getting feedback from some of my friends, family members and readers, I decided to get one of my own novels turned into an audio book. This past Saturday I finally found a narrator and finalized a deal with him.

Based on my experiences over the past four months, I thought I’d write another article for anyone thinking about using ACX to produce an audio book. This time, I’ve got tips on how to find your narrator.

First, don’t expect narrators to come looking for you. We like to imagine that the clamor to be the narrator of our audio book is like a bunch of knights taking on quests of courage and valor in order to win the hand of a princess, but in reality it’s more like you’re the princess’s father or mother and you’re writing various knights and princes to get them interested in your darling daughter. Believe me, even if narrators are proactive about finding projects to work on—and many of them are—there are new books being uploaded onto ACX every day, and yours can become quickly lost among the others.

The best thing an author on ACX can do—especially if your name isn’t JK Rowling, George RR Martin, or Harper Lee—is actively seek their own narrator. ACX has several thousand narrators, many with multiple audio samples for you to listen to and decide if someone is right for you. And you can narrow down your choices based on specific factors you’re looking for: age, gender, language, accent, and even what sort of payment they’re willing to take. When you find one you like, you can message them and invite them to submit an audition for your book if they’re interested.

Just keep in mind, really good narrators or ones who can do difficult accents can be hard to get sometimes. For my own novel, I needed someone who can do an American Urban accent, and when I first started searching the number of samples for that sort of accent was over three-hundred. Sounds like I could have my pick of the lot, right? Wrong! After eliminating narrators I didn’t like or I felt didn’t fit what I was looking for, I found that a lot of narrators who could do an American Urban accent were either busy or they charged for their services. In fact, one narrator told me after I told her I couldn’t afford to pay her that a lot of the best narrators or those who can do particular accents often charged for up-front payments and royalty shares.

That’s not to say you can’t find a great narrator who can do a difficult accent or voice who fits your budget or needs. I found one who is good at what he does and was willing to meet my needs. It just took a lot of work to find the guy.

You also have to sometimes deal with the fact that sometimes particular vocal styles, languages, or accents may not have a lot of people who can read them. I played around with the search tools a bit, and found that only twenty-two samples came up when I looked for samples of Japanese accents read by women or men attempting to sound like women. I wonder how much they charge.

Another thing to be aware of while searching for a narrator is that some books get stipends. This was something I learned while searching for my narrator. Twice in the first two weeks a book is available for auditions on ACX, it is evaluated to see if it is eligible for a stipend based on factors such as reviews, past print and e-book sales, and length. Especially length. The longer the better. If your book receives a stipend, then even if you can only afford to do the royalty share option, your narrator will receive some money after the completion of the project from Audible, ACX’s parent company. How much depends on how long the book is, usually $100 for every completed hour of audio and up to $2500. Books that are stipend eligible are marked by a green banner on the book’s profile page.

Now my book wasn’t marked stipend eligible, but it’s something to keep in mind. ACX actually recommends waiting during the first two weeks to see if your book is eligible for stipend. Though perhaps that may only be feasible for that five-hundred plus page novel that’s been selling like hotcakes you published a while back.

I have two final points to make. One, is to be aware that ACX sometimes loses messages sent through its system. This is something I learned ACX has a problem with. Messages sent to me or that I sent would sometimes disappear into the ether and I wouldn’t know if I wasn’t hearing back because the other person’s life has gotten crazy busy, or because once again the system gobbled the message up. Just a heads-up so you know when you wonder why the enthusiastic narrator you came across hasn’t gotten back to you after a week even though previous messages have always been returned in two or three days.

And finally, don’t stress out if you don’t have immediate success finding someone. It took me from early August to late November to find my narrator, and I spent quite a lot of lunch breaks looking through ACX’s databases. It can be grating if you don’t hear back from someone, or if someone you thought was a good match doesn’t pan out, or nobody you come across you like. That’s just sometimes how things work out. If you need to, take a break and worry about other stuff. When you come back, you may find things will go quite well for you.

What tips do you have for finding a narrator on ACX? How did you find yours?

Tips For Surviving NaNoWriMo

As we all know, National Novel Writing Month, better known as NaNoWriMo, is just around the corner (though considering it’s done all over the world these days, it might need a name change). If you are not familiar with the tradition, it’s basically that every year authors try to write a novel in the course of a single month, usually one that’s around fifty-thousand words, and always in November. Of the authors that choose to participate each year, some do it independently, while others do it through an international organization that can hook them up with other participating writers in their region and even let them know about local events centered on helping authors during the month.

I’m on the fence on whether or not I’ll be participating this year. I’ve three other books at various stages of editing and I have to decide if one of those books needs to be rewritten (if so, then I’m participating because that’s basically starting from scratch). Even so, I thought I’d serve the writing community and do my civic duty by posting some notes on how to survive and get through NaNoWriMo with all your fingers still attached to you and your sanity somewhat intact.

Because let’s face it, writing fifty-thousand words in thirty days? I don’t know about the rest of you, but normally that many words takes me six to eight months. Cramming all that work into a month, we need all the help and advice we can get.

So first off, don’t get stressed about the word count. To get fifty-thousand words written in thirty days, you’d have to write approximately 1,667 words, or about 6.7 pages per day.* I know for a lot of writers it’s difficult to get that much out in a single day. The thing to remember is not to feel upset if you can’t force yourself to get that many words out per day. Remember, all good stories take time, and there’s no prizes for meeting daily quotas (the NaNoWriMo organization hands out badges, but they’re like the ones from Audible, nice to have when you get them but they don’t make much of a difference after you get them) or getting the full fifty-thousand words written out besides bragging rights. Besides, if you have to force yourself to put out words when your heart is not in them or just to meet a quota, your first draft might not turn out so well.

That’s another thing: remember that this is a first draft. And a rushed one, too. So if you look at what you’ve written and wonder what the heck you were thinking, that’s a normal reaction to a first draft. They’re supposed to be full of errors and passages that make no sense to you upon the second read-through. It’s during that second read-through that you touch it up and get it closer to the gem that you know it’s going to be.

Now that we’ve gotten the tips that’ll keep you in a good frame of mind out of the way, let’s cover how we actually survive NaNoWriMo:

Prior to November, research and prepare. We’ve still got twenty-two days till NaNoWriMo kicks off. During that time, it might help for you to get an idea of what you’re working on, where it might be heading, and maybe learn a bit more about the subject matter you’re writing, especially if it’s a topic you don’t know very well (like a murder mystery in Tang China or a coming-of-age story set in an ROTC unit). Now I know a lot of you might like to write by the seat of your pants, but just doing a little bit of prep can be helpful, especially if it means you don’t have to stop midway through writing because you realized you don’t know a thing about car maintenance and you lose four days because you got a car maintenance manual and needed to cram all that info in.

It also helps to prepare so that you can make plans in case you have to stop writing for any reason. Whether you need to attend a wedding midway through the month or you have to put the metaphorical quill down because you have a Poli Sci exam coming up you need to study for, having a contingency plan in case that happens can work wonders.

Speaking of which, while it is important to get out as much writing as possible, make sure not to neglect your life just to write. Many of us have day jobs, school, families, friends, and a variety of other things that require our attention. While it is important to write and maybe give up a few social obligations or fun outings to work, don’t neglect the real world entirely. I find the real world can not only give me great ideas for stories, but also reenergize me so that when I sit down to write, I’m not restless and looking for a distraction or yearning to go out and see the latest horror movie or something.

And while you’re working so hard, remember to take care of your health. In some ways, NaNoWriMo is like the last three weeks of a college semester: you’ve got a ton of work to do, only so much time to do it, and you’re willing to get maybe four hours a night of sleep and eat ramen noodles three times a day if that’s what it takes to get through it on top. I’m advising against that. There are no consequences to not getting out the full fifty-thousand words, so your health shouldn’t be a consequence of trying to. Get plenty of sleep each night, eat healthy meals, and get some exercise too if you can, even if it’s just going for a walk. You’ll find you’ll have more energy for writing if you do, believe me.

It’s also healthy to take an occasional break. We all need time to recharge and let our brains focus. So if you feel approaching burnout or writer’s block, or if you can’t figure out where your story should go next, or if you’re just so tired of writing about a princess trying to cover up her father’s murder so she doesn’t have to marry against her will, then maybe a trip out to the movies or to the bar with your friends or some fun family time or an all-night Mario Kart tournament with your roommates might be what you need. Studies actually show that ideas come more easily to you if you’re distracted, so there’s even more reason to take a break right there.

And if you need a little motivation to keep you going, reward yourself for certain milestones. For every five-thousand words or so you put out, reward yourself with something fun. This could be a favorite dessert, watching Netflix for a little while, whatever you want. Give yourself something extra special when you reach fifty-thousand words and/or finish the book (I suggest some wine, some celebration music, and later a good movie with a friend). You’ll find it much easier to write if you have something to look forward to after all your hard work.

And let’s not forget to build a support network around yourself. The NaNoWriMo organization attempts to do this by putting you in touch with other participants in your area and with community events, but whether or not you decide to participate in these events, you should still have people around you encouraging and cheering you on. Friends, family, lovers, authors you’re friends with online or offline, they should all be there for you. I can’t tell you how much it means to me to have people cheering me on and willing to read my work every time I publish during the rest of the year. Imagine how motivating it’ll be when you know there’s a group of people standing behind you when you do the writing equivalent of a 5K.

Finally, take a long break when you’re done. Not just from writing so you can get your creative juices to recharge, but also take a break from whatever novel you were working on once you’re done. I always feel that a month or more between drafts allows for writers to come back to their first drafts with fresh eyes so they can see where they made mistakes in the first draft and correct them. If you start editing immediately after finishing the first draft, you can only see it as the baby you just poured so much time and energy into and miss quite a lot. Better to take a break and let it lie until you’re ready to look again.

I’d like to wrap it up here and wish everyone participating next month good luck. Whatever you do to make the month of November one of the most productive and crazy of the year, I hope you found these tips helpful and that you have fun trying to get a full novel out in thirty days.

Are you participating in NaNoWriMo this year?

What tips do you have for getting through the month and writing as much as you can in so little time?

*That’s if you write like I do, which is Times New Roman, 12 point font, and double spaced on 8.5” x 11” paper. Otherwise it varies.

Avoiding the Info-Dump

I graduated from college back in May after a very busy senior year, during which I was fortunate enough to not only do a senior thesis, but to do a novel that I really wanted to write as a senior thesis and get excellent feedback from my advisor and a fellow senior. Around April my advisor, a creative writing professor with quite a few books published, my second reader, a favorite teacher of mine who was as much a nerd and an even bigger science-fiction enthusiast than I am, and I met for my thesis discussion, where we’d go over the progress of my novel and where I would go for the third draft once I got around to that.

While they generally liked my story, which is titled Rose, they had a number of very good suggestions on ways to make it better. One of the suggestions, and something that I hadn’t even considered, was that a lot of the information received about my antagonist came in three big bursts over the course of the story. They suggested that maybe I should space out when such information was given, and maybe vary my sources. In fact, they pointed out that one character seemed to be there only just to dole out information about the antagonist. He didn’t really serve any purpose beyond that.

This stunned me. And you know what else? I realized they were right. I was doing a lot of info-dumping in this story, and that it was actually working against the story I was trying to tell. Since then, I’ve been thinking a lot about ways to avoid info-dumping in this and future stories, and I thought I’d share some of those tips with you.

But first, what exactly is an info-dump? It’s when a huge amount of information is deposited in a single place. In fiction, it’s like exposition, only it’s too much exposition. Think of it like this: if any of you watch Once Upon a Time, you know that flashbacks are a big part of the show and that the writers take care to reveal new facts over time, peeling away layers so that there’s always a bit of mystery left in the characters you think you know very well. Now imagine in one episode they took all the backstory of a single character and reveal it all at once? That’s so much information, it’d make for a five-hundred page biography! And all in the course of forty-two minutes. You’d be overwhelmed. That there is an info-dump, and it’s something writers should take pains to avoid.

So how do you avoid the info-dump?

The key is to space out the information you reveal. Don’t reveal everything about a character, a place, or an object all at once. Instead make sure it happens gradually, over a long period of time, and between reveals make sure there’s time for the characters to do other stuff and for the reader to focus their attention on other aspects of the story. After all, between flashbacks on Once Upon a Time, there’s still evil witches or monsters or manipulative adolescents to deal with.

Another good tip is to make the information come from multiple sources. Look at Voldemort from the Harry Potter series. How do we find out about him, who he is, where he came from and what he did? Well, we find all that out over time, but we also find out about him from many different sources. We first learn his name and the night he disappeared from Hagrid in the first book. We later find out what happened to him after his defeat from the villain himself at the book’s climax. In the second book we find out about his life as Tom Riddle and a hint at his political views from the piece of his soul in the diary, in the fourth book we find out how he came back to power when he tells it to his followers, in the fifth book we find out about the prophecy from Dumbledore, and our information is completed when we find about him from the flashbacks Dumbledore provides us in the sixth book.

But how do you decide when information is to be revealed? Well, that’s for you as the author to decide, but info should come when it fits or works for the story. Back to Harry Potter for a second. There’s obviously a lot of information about the Wizarding World. So much, that not all of it was revealed in the books and JK Rowling is still giving out snippets of information to us through a variety of sources. Wisely, she only gave out information when it was relevant. Would it have really have helped us, the reader, to know about goblins’ attitudes towards wizards keeping their works in the first book? It would’ve been interesting to know, but it wouldn’t have mattered much to the story at that point. And while we wondered if Hogwarts was the only school for magic in the world, the existence of other schools was only revealed in Book 4 because other schools were a big part of the story. In a similar, you should only reveal information when it’s relevant to the story you’re telling.

Another thing to keep in mind, especially in terms of characters, is we should already feel we know and have an opinion about someone or something before the information is revealed. In one of my favorite anime, Code Geass, we get to know one of the main characters early on, not through the info given to us about his past, but by his personality and actions. We get to know that he is kind, selfless, and will gladly put his life on the line for others, even when it doesn’t make sense to do so. It isn’t until halfway through the first season that we find out the incident in his childhood that made him this way, but by that time we already have a very positive and sympathetic view of this character and the info reveal does surprise us, but doesn’t color our opinion of the character as much as it would’ve if we’d learned that piece of information at the very beginning of the series.

Another great example is Annie Wilkes from Stephen King’s Misery. Early on we don’t know much about Annie besides what she chooses to reveal, and we can’t even rely on that. Why should we? She’s nuts! She’s violent, obsessive, and can switch from sweet to scary at the drop of a hat. By the time we find her scrapbook later in the book, we already know her and how we feel about her. The info in the scrapbook is certainly revealing, but it only adds to our dislike of the character. It isn’t what we base that dislike on.

There’s more I could say about avoiding info-dumps, but that’s a very long article to write. Let’s just finish it by saying that learning to avoid giving out way too much information is something we earn through time and practice. With experience, great tips, and a good bunch of people around you, we learn how to do it while still telling the excellent stories we want to tell.

All that and more will certainly help me when I get around to the next draft of Rose. I’m looking forward to seeing how that turns out when all is said and done!

What tips do you have for avoiding info-dumps? How have they worked out for you?

New Modifications on Amazon to Look Out For

It’s a good time to be independent. That’s part of the reason this site exists: to make sure authors know that it’s a good time to be independent and we’re here to help you make the most of it. And it’s about to get better: recent announcements from Amazon about modifications to ongoing programs are bound to benefit authors, especially of the independent variety.

The first announcement is a coming change to the KDP Select program and deals with how authors are paid. Currently, authors whose books are available through Kindle Unlimited and the Kindle Lending Library are paid based on how many times those books are “borrowed” through these services. Starting July 1st though, Amazon will start paying authors based on how many pages a customer reads the first time they read the book. If a page is on the screen long enough to be registered, it’ll add to how much the author is paid.

According to Amazon, authors who write longer works and feel short-changed by the current pay-by-the-rent format can stand to earn more if they can write long stories that are exciting and keep the reader involved. At the same time an author who writes a 100-page thriller novel is encouraged to maybe see if they can extend the story a little bit longer.

Of course, one shouldn’t write a book based on this sort of formula (or possibly on any formula(, but it might give some authors encouragement to try a few new things while giving other authors who already write longer books hope for a little extra income through KU and KLL.

The other announcement deals with changes to reviews and rating. You ever get that low review where someone just takes offense at something on your cover art or a typo in your author bio on Amazon or just to say “I did not like this book. It was totally stupid?” Sometimes they don’t even buy the book? Had my first of those recently, brought down my rating a little. Thankfully, with this little change these sort of not reviews will matter less in the grand scheme of things.

Currently, Amazon rates its books by averaging customer reviews. If you have a book with eight reviews, for example, and you have five four-star reviews, two five-star reviews, and one three-star review, your book’s rating will be 4.1 out of 5. Under the new system though, which they are already testing, reviews that are recent, have been written by a customer who bought the product, and are found helpful by other customers will be given more emphasis than other reviews. So if you have a five star review that’s been found helpful by twenty people and it was written last month by someone who bought the paperback, it’ll be given more weight in the rating than other reviews.

This is a huge change in the review and rating system, and has a number of positive benefits for both Amazon and people who sell their work through Amazon. It’ll not only prevent those fake reviews intentionally posted to bring down ratings, it’ll stop false reviews meant to pump up reviews (Amazon has had a heck of a time trying to stop these reviews, even suing companies that provide positive reviews to authors for a price). And if products have a few flaws around release, once the updates are done and people start reviewing the updated product, the reviews dealing with the product flaws will be less prominent and matter less in the long run.

Right now they’re still experimenting with the new system, and it’s only covering a small group of products, but once Amazon starts using it for all their products, it’ll change everything about the reviewing system! And it can only benefit. Assuming an author writes a very good book, customers looking at the reviews will get access to the most helpful reviews first and foremost.

Like I said, it’s a very good time to be an independent author. And it’s going to get even better. With more chances to get paid for writing the stories you love and not having to worry about length, and a new ratings configuration that keeps bad reviews from totally ruining your rating, authors stand to prosper more from doing what they love and do best. And I cannot wait for these programs to become available for all.

What are some modifications you’d like to see done to Amazon or other book distribution sites?

What are you looking forward to with these new changes?

My Experiments with Facebook Ads

For the past couple of months, I’ve been using the Ads feature on Facebook in a variety of ways, seeing if using it can help me grow my audience on my blog or Facebook page, or even to increase my book sales. I’m sure many of you have already utilized and come to your own conclusions about these features, but for those who haven’t, I’m presenting my findings in case you decide to try Facebook ads and want some advice or testimony before starting.

And if you don’t know much or at all about this feature, let me tell you about it. The Ads feature of Facebook is a way for people with businesses or Facebook pages to build followings and even sell their products. Setting up an ad campaign is very easy: you write the ad and then once you’ve finished, you can set a target audience based on criteria such as age range, country, and interests or hobbies. You then set for how long you want the ad campaign to run (five days, a week, two weeks, etc), and how much you want to pay. I generally recommend between ten and twenty dollars a day. As how many people you reach depends on your daily budget, this price range guarantees you’ll reach a bunch of people.

Once you’ve finished setting everything, you click “Done” and send the ad off to be approved. Usually this takes no more than a half-hour or an hour. Once your ad is approved, you let Facebook do the rest. It bases its algorithms on who it shows your ad to based on the parameters you sent, and then people start noticing it. Some, though not many, even click on it.

I ran three different ad campaigns through Facebook. Here were the results:

1. Blog Campaign: In this campaign I gave a link to my blog. I wasn’t trying to sell anything, just get people reading. Of the nearly seventeen-thousand reached, only about one hundred clicked on the link, which led to a slight increase of readership on my blog. Didn’t get any new comments or likes or followers, but it was still a noticeable increase, small as it was. Spent a little over $41 over five days.
2. Reborn City Campaign: This time around, I was trying to see how effective an ad campaign was at selling books, so I picked my most popular one, my sci-fi novel Reborn City, and aimed it at fans of science fiction, particularly dystopia fans. Reached a little over twelve-thousand people, but only about 140 followed the link to RC‘s Amazon page. Of these 140, no one seemed willing to pay the full price for a print or e-book copy of RC, sadly. Spent about $70 over the course of a week.
3. The Big Birthday Sale: With this campaign, I had a bit more success than the previous two campaigns, which I did in honor of my 22nd birthday. For five days, all my paperbacks were marked down, and all e-books free-of-charge, and each day I ran a new ad campaign, each one lasting a day, advertising the sale. I also expanded the criteria to include more people, leading to buyers from seven different countries. All told, I reached a staggering sixty-thousand people and managed to sell or download nearly twelve-hundred books. Although I didn’t make as much money (especially with the e-books) it was enough to know that people were downloading and reading my books. In addition, I received a huge boost in the number of likes on my Facebook page, going from 140 likes to nearly 400, most of them from India! All told, I’m pretty satisfied with how this campaign went, spending $65 total.

From these experiences, I’ve gained some insight into what makes a Facebook ad work. Firstly, it helps to be very specific with what you’re pushing. You can’t just go “Check this out! It’s new! It’s awesome! You should want it!” You have to say more than that. For example, if you want to push your latest novel, you can say “Chester Bennett was just an ordinary teenager with ordinary problems. That is, until he met Kaylie, a girl who was born into the wrong body and is on the run from the mobster parents she stole from. The adventure they go on together leads both teens to learning many uncomfortable secrets about themselves and each other, and teaches Chester what it truly means to love in Running in Cincinnati” (and that’s just something I made up on the spot. If you want to turn it into a novel, be my guest).

It also helps if you’re emphasizing why now’s a good time to buy. This is especially helpful during a sale. If you emphasize that your books are discounted or even free and that it’s better to get the books now because of these reasons, people will take notice. Of course, there’s the downside that you might not get as much back in sales as you did in spending money on the campaign, but if there are more people reading your books because they got them at a discount price and if a good number of them enjoy the books, at least some of them will review the books, tell their friends about them, and maybe buy future copies of your work.

And of course, you need to know whom you’re selling to. The reason why my last campaign was so successful was because I made sure as many people around the world as possible with the interests and hobbies I was targeting did see the ad. The result was a huge amount of people getting my books and even liking my Facebook page. So when selling, take advantage of the parameters you’re setting for the campaign. Even look in places you wouldn’t think of looking in (like I did when I decided to target Germany, India and Japan rather than just English-speaking nations). You never know who might want to check out your new book.

Oh, and use the Ads Manager page, which you can reach by finding it on the left side of your page. If you need to make any adjustments to your campaigns (and you will), the Ads Manager will allow you to do that, so don’t ignore it!

While it may seem like putting a lot of money into something that might not yield results, Facebook ads can be a lucrative means to reach readers if you allow them. You can start slow, doing one-day campaigns and seeing what the results are, seeing what works for you and what doesn’t. With any luck, it could lead to a few more devoted readers wanting to know what happens next in your latest series or to look and see what else you have available. Nothing wrong with that, right?

What’s your experience with Facebook ads, if you have any? What tips do you have for other readers?

Also, I’m happy to announce that, like I promised in my last article, I’ve set up a page called Conferences, Bookstores, & Other Resources with links to place like the Gulf Coast Bookstore that can be of service to you in promoting your works. Included on this page are stores, conferences, and websites that have the potential to be helpful for every indie author. You can check the page out by either clicking on its name here or you can find it at the top menu under “On Marketing & Promoting”. I will be steadily adding other entries to the lists there as I find them, so if you have any you’d like to recommend, leave a name, a description and links in a comment and I will put it up as soon as possible. Hope you all find it helpful!

Gulf Coast Bookstore: The First Bookstore For Indie Authors

Interior of Gulf Coast Bookstore

I meant to write this post last month, but my life has been petty insane these days, so this is the first opportunity for me to write something. Well, better late than never.

Gulf Coast Bookstore opened early last month as an independent bookstore dedicated entirely to self-published authors. Based out of Fort Myers, Florida, the store is owned by independent children’s author and illustrator Patti Brassard Jefferson and history author Timothy Jacobs. Their reasoning for opening this store is to give more indie authors a chance. Says Jacobs, “It’s just hard to compete with Stephen King or Dan Brown in a mega-bookstore that has tens of thousands of books for sale”. Hence they opened Gulf Coast when they had the chance.

Gulf Coast has a very interesting business model as well as being currently the only bookstore of its kind at the moment: authors pay a fee of $75 for set-up and three months worth of shelf-space (similar to what they’d have at a booth at a convention or a book-fair for a day) and they do the stocking and restocking. In return, authors get 100% returns on sales and can use the store for book signings, place bookmarks, business cards, or brochures with their titles (10 copies of one title or one copy of ten titles per author), and get featured on the store’s website. This allows Jefferson and Jacobs to run the store without having to hire too many staff or pay very big utilities.

The caveats, of course, are that there can only be a certain number of authors at any time, and that these authors must be from Fort Myers or the surrounding area. Still, it seems to work: there’s a growing list of authors whose books are featured in the store, spanning all genres and types, and it sounds like even as busy season has ended in Florida, people are still coming in to buy books.

Where will Gulf Coast Bookstore go from here? One can only guess, but hopefully it will continue to grow as a business and maybe start off a trend of locally-owned bookstores giving space for indie novelists of all types. I certainly wouldn’t mind that if that happened.

If you would like, you can check out Gulf Coast’s website here, as well as the Publisher’s Weekly article where Gulf Coast was featured.

 

At this time, I would like to make an announcement: as soon as possible, I will be setting up a new page on this blog where stores, conventions, and other resources like Gulf Coast will be listed for your convenience. Ruth has already sent me some possible additions to this page, so I’ll be adding hers with this. Can’t guarantee when this page will go up, I’m currently preparing to move for a new job, but as soon as it’s up, I’ll write a new post with a link to the page. Look forward to it!