Writing a Series

A lot of authors write series. Some make all their money writing long series rather than stand-alone novels. A few are even paid by their publishing companies to keep writing series even after the story has gotten old and there are no new ideas or places for the characters to go (*cough* *cough* James Patterson and the Alex Cross books *cough*). But writing a series is a lot tougher than it looks. Rather than keeping a reader’s interest for about 300 pages, you have to keep it for several times that amount and over several books too.

While there is no one way to write a series (is there ever “one way” to go about anything in this business?), there are some tips and strategies that can make writing a series a bit easier. Here are some of mine, gleaned from years of writing various different series in my teens and publishing one of them once I got into college.

Decide who your main characters are and what sort of story you’re going to write with them. I feel that it’s important to nail down who your main characters are pretty early on, because they often end up influencing where the story goes through their actions. You don’t have to go into each character’s entire history at this early stage, but you should have an idea of who they are, what they like and dislike, maybe what sort of environment they grew up in, and what they want and what you from them in this series. That information will come in handy when you’re planning out the series.

Make a roadmap. When you have your characters (and if you’re writing this story in a world different from the one you and most of your readership live in, a general idea of this world), then you should plan out the series and what is going to happen. You don’t need to go into every single detail on what happens in each book, you can save that for when you write each individual book. Just have a general idea of what will happen in each book, how that might fit into a greater arc if you have one in mind, which characters you might introduce or kill off or whatever, etc. It’s kind of similar to outlining a novel, in a way (for tips on outlining, click here), only for several books. Creating a roadmap can also be helpful in keeping a record of what and when you need to research a subject and can allow you to keep notes of what’s happened in previous books in case you need to refer back to something for the current book.

Immerse your reader slowly. This is something I’ve learned over a long time, but it’s useful to remind some writers of it every now and then. Let’s say your story takes place in a fantasy or science-fiction universe and you’re the only one who knows the entirety of the world, its various pieces and factions and groups and aspects. You’ll have an urge to make sure that your reader is immediately caught up with everything, so that they know all there is to know about these worlds. I’m telling you now, resist that urge! Updating them about everything in this world of yours too early would be overloading them with information. They wouldn’t know what to do with it and they’d put down that first book before getting very far in it.

Immersing a reader in your world is like teaching a kid to swim.

The best way to go about introducing readers to this world is to imagine it like teaching a young child to swim. Naturally you don’t start with the deep end. What if your pupil drowned? Instead you start with the shallowest end of the pool. It’s good to start without overwhelming the kid, and they can get a sense and a working knowledge of how swimming works. Later you move them into deeper waters, teaching them new techniques and watching them adjust to the greater depth of the pool. As time goes on, your pupil moves deeper and deeper into the waters, learning new knowledge along the way, until they’re swimming fine in the deep end and able to handle all you’ve given them.

In a similar way you should treat the reader. Slowly take them in, giving them the bare minimum to get along in this world and how to live and maneuver through it. As time goes on, you’ll add more information and they’ll be better prepared to handle it all, so by the end of the series they’ll be able to handle all that information really well.

Keep a guidebook. This can also be helpful, especially for series in fantastical worlds. A guidebook (or whatever you want to call it) contains information on the many aspects of your world, from characters to places to objects to story points and everything in between. If you need to organize a very complicated world, a guidebook can be helpful. Or if even the world is very simple, having a guidebook could help you keep track of things. I recommend using some sort of 3-ring binder for your guidebook, so you can add more information as time goes on. Dividers will also be helpful, so get those and categorize entries as you need. Using a guidebook can also prevent any ret-conning that could annoy and upset your fans.

Writing a book, and writing a book series, is often like this.

Remember the bigger picture. This is always important in writing, but it is especially important in a series. Writing a series is like working with several hundred or even several thousand puzzle pieces, but you have to focus on both the puzzle as a whole as well as the smaller pieces. It’s not easy, keeping track of the smaller stuff as well as keeping aware of the whole arc of the series, but it’s something you’ll have to do if you want to successfully pull off a series.

Each book has a purpose. If your series has an overall story arc, then not only should each book tell an interesting story (or a segment of the larger story), but it should maybe serve a purpose. For example, the first Harry Potter novel introduced us to the Wizarding world, and to the boy we root for the whole series; Book 2 hinted at the existence of Horcruxes, explained the concept of Wizarding blood purity, and introduced other important elements that would later appear in the HP books; Book 3 gave more information on the night Harry’s parents died and their relationship with Snape, as well as introducing how Voldemort would come back to power; Book 4 brought back Voldemort in an elaborate plot as well as hinted at the denial the Ministry would be famous for in Book 5; and so on and so forth. You don’t have to, but it might be helpful to think of assigning your books a purpose in the overall story arc of the series.

What tips do you have for writing a series?

The Writer’s Business Plan: The Marketing Plan

Some of you know that I live on a Ranch and occasionally I throw out a ranch analogy. This is going to be one of those rare occasions.I was out with my husband and kids feeding the cows on a cold and foggy morning. I now understand the mean of “thick as pea soup.” Heavy, wet, cold, and blinding. Now usually when we feed in the winter time the cows come running and occasionally fight over small piles of good hay. And from the start, we watched these three “old buggers” fight. Around and around they went, neither gaining nor losing ground, and all around them the other cows munched away on the hay. They were making quick work of those piles, while those three fought.

Cows fighting during a foggy, winter morning

I’m standing in the back of the truck, just shaking my head and wondering what they could be thinking. What benefit is it for them to fight? And it suddenly hits me. These cows remind me of marketers. You know the kind. The ones who fight and wave their product in the faces of everyone they meet. Those who throw a party every time someone gives them a good review and splatters it across the webverse as if anyone is paying attention—this does not count if this is your first review for a new book, we all understand and indulge your excitement. But there are those who state their stats and ratings every week. Those who flood our inboxes and make us cringe every time we see their names, until we eventually shy away from them as if they have the plague. There are those that give the rest of us bad name. Marketing is a fine line between sharing what you have and stalking to the people who don’t care.

The more I read about business the less I want to be involved. I’m not a pushy or competitive person, and publishing can be a competitive, cutthroat business. A writer is told not to cross-promote unless it benefits them, but I don’t agree. Creating a group of writers to help each other sale books does more good than bad. The thing about Marketing is in order for it to be successful, you need to test a few different things and see what works and what doesn’t. I’m not going into a detailed list of marketing ideas. But here are a few to get you started:

•Build your Author Platform. This is your readers and fan base, your author identity, and your message –what you are about, your tone and style of writing, what you write, etc.

•Try Social Networking at places like Twitter, Facebook, Digg, Reddit, Goodreads, etc. Post reviews of book sites but keep your interaction low. Readers are used to the marketers I mentioned above hounding them. On places like Twitter and Facebook, interact and make friends. Don’t be all about your book. Show that you are a human being.

•Blogging. Either blog for others, or blog for yourself, but only blog if you like it, otherwise you’ll hate it and people will feel it in your writing. You can always join up with other writers in a joint blog and pick a day to post. It’s been suggested by professionals that you choose three subjects upon which to blog that deal with your writing (i.e. genre, writing tips, self-publishing, marketing, etc). One suggestion was to use a blog as an announcement board, but I wouldn’t suggest it. You’d do better with a newsletter.

•Newsletters should not flood the inboxes of your readers or they will groan every time they see them. Newsletters should be sent out to your mailing list when you have a giveaway, contest, coupon, sale, or new release. It should have an opt out option too.

•Forums are not a place to promote, unless the thread specifically asks for the information you can provide. If someone asks a question about your book, answer briefly. Have the one-sentence explanation of what the book is about and link to find out more.

I know there are more ideas, but this post would go on forever than. I just want to say that this is the place in your Writer’s Business Plan to explore new marketing ideas and when you plan to execute those plans. What marketing technique do you want to try? How do you want to gauge it’s helpfulness to you? Do you want to have a giveaway? A contest? A sale? Post a short story on your website? Go wild with ideas and then pick a few to try.

The Writer’s Business Plan: An Introduction

The Writer’s Business Plan: Parts of the Writer’s Business Plan

The Writer’s Business Plan: Creating a Budget

The Writer’s Business Plan: Building a Production Schedule

The Writer’s Business Plan: Setting Daily, Weekly, and Monthly Goals