The Elevator Pitch: Telling People About Your Book in One Sentence

You may be talking to someone at a party, at work, or while waiting to lead an army of werewolves and asuras into battle to stop the demonic entity Delassi from entering our dimension and consuming it entirely (or is that just me?), and the subject you’ve written or published one or more books may come up. If that happens, there’s a good chance they may ask what your book is about. And that leaves you with the decision on how best to tell them what your story is about without giving away too much or too little.

In instances like these, I prefer to use what’s called the elevator pitch, something I picked up from my job-seeking days (which thankfully are well behind me!). The idea of the elevator pitch is to present the shortest and most succinct description possible for any possible subject. For a job-seeker like myself back in the day, that would be a short description of myself that would give the hiring official an idea of what sort of employee I would be. But for a novel, the elevator would be the briefest description of the story’s plot.

Now, I can already hear some of you saying, “But Rami, my story’s too complex or long to just summarize it in one sentence.” And I can understand that. There are plenty of stories that are difficult to summarize. I’d be hard-pressed to give an elevator pitch for the Song of Ice and Fire series (the closest I’ve ever come is someone making a joke about the series and saying it’s about, “Knights, dragons and boobs,” which is true but probably not the best elevator pitch). However, I find stories that defy the elevator pitch are the exception rather than the rule. Most can be boiled down to their essential nature and used in an elevator pitch.

For example, the Harry Potter books:

A young boy goes to wizard school and discovers his destiny.

Or To Kill a Mockingbird:

A trial with racial overtones sets a small town on edge as one lawyer attempts to give his client a fair shot at justice.

Or Carrie:

A bullied teenage girl discovers she’s telekinetic and decides to use her powers to free herself from her torment, with disastrous results.

When I tell people about my own upcoming novel Rose, this is the elevator pitch I usually give them:

A young woman starts turning into a plant creature (and that’s just the start of her problems).

Yes, that’s the plot, and it’s actually getting published. And a lot of people have heard that summary and have asked me to let them know the moment the book is available for purchase.

The upside to using the elevator pitch method is that it takes a big story and condenses all a prospective reader needs to know into a single sentence without bogging them down into unnecessary details like the complex relationship between the Seven Kingdoms, or the blood-purity debate among wizards, or any other details that a reader would be better off learning through actually reading a story. It’s especially helpful if you’re in a place where things happen fast and people come and go quickly, such as in line at a coffee shop, saying hello to the usher you’re on first-name basis with at the movie theater, or, I don’t know, on an elevator.

Another upside to this method is that you can use the pitch with your blog, or short stories you’re submitting to magazines or anthologies, and a whole lot more.

The one downside I can think of, besides that a few stories can’t be summarized in a sentence that easily, a single sentence can’t capture the beauty or the power of a story. The sentence I gave above for Mockingbird can’t impart to the potential reader what a beautiful and emotional coming-of-age story it is, and the one for Harry Potter certainly doesn’t tell you just how awesome those books or the worlds inside them are.

But compared to boring people’s ears off with an entire synopsis or just reading the blurb to them right off the book jacket, this might be the better method, and one I’d highly recommend.

So how does one condense their story to a single sentence? That’s up to the author to decide. No one knows the story better than the author, so they ultimately figure that out. The only advice I can give is to not try to rush it. This can take a while, sometimes several days, to figure out. That, and maybe ask yourself what’s the first thing you think of when it comes to your story. Often, that image that appears in your head is the story at its simplest.

While it may seem a little paradoxical, summarizing a story into a single story and using that as your elevator pitch can make for a great marketing tool in everyday interactions. Who knows? That single sentence could get you a number of eager new readers, if you’re lucky.

Do you use elevator pitches when marketing and submitting your stories? What are some tips you use when coming up with them?

How to Write an Interlude

Have you ever been in the middle of a novel, and it’s been told almost entirely from the point of view of the protagonist, and then in one chapter it’s suddenly told from the POV of a character who may work in an office dealing with the fallout of the events of the novel, or of a love interest left at home waiting for the protagonist to come home, or from the villain who is slowly losing their mind as they see the price they are paying for their power? If you have, then you have come across an interlude, a break from the main narrative of a fictional story in order to receive the viewpoint of another character or characters, often to further the story or to give us an expanded perception of the story.

Interludes occur a lot in fiction. The Harry Potter novels had quite a few of them (the very first chapter of the series was an interlude, focusing on the lives of the Dursleys and the effect of Voldemort’s death on the Wizarding World rather than on Harry himself). The Help had one in the novel, written like a news article reporting on the events of the Christmas charity ball and the attendees’ individual thoughts. And my own work features interludes, including in my WIP Rose.

But how do you write a good interlude? I have some tips in this article that might prove useful in answering that very question.

But first, let’s ask ourselves this: why write an interlude at all? Don’t we want to stay focused on the main story? Well, not always. Sometimes changing POVs can help fill in information the reader may need without being expository or awkward as it might be in the main narrative. For example, in the first chapter of The Half-Blood Prince, “The Other Minister,” explains to the reader, from both the Muggle and the Wizarding point of view, how much Britain has been affected since Voldemort’s return. Now I’m sure JK Rowling could have told us that very well from Harry’s POV, but seeing it from both the Muggle Prime Minister and from the Ministry’s upper echelons’ POV adds a new dimension to the story that we might not have gotten from just Harry’s POV.

The interlude in The Help does something similar: in its interlude chapter, which isn’t told from the POVs of any of the main characters, we get the interactions between several characters at once, major and minor, as well as their thoughts and feelings. You couldn’t get that if the author had stayed in the POV of one of the protagonists.

So an interlude gives us, the reader, important information that we can’t get through the normal narrative.

But how do we write an interlude? Well, we should be careful about how we do it. If a reader is used to one particular POV, the sudden shift to another with just a turn of the page could be very jarring and ruin the illusion of the story. Thus the author must alert the reader immediately that an interlude has begun. This should be done in the very first sentence. Let’s take our Half-Blood Prince example:

It was nearing midnight, and the Prime Minister was sitting alone in his office, reading a long memo that was slipping through his brain without leaving the slightest trace of meaning behind.

See how Harry’s not mentioned at all? See how it sets up who we’re focusing on, what their location is, and what they’re doing? That’s a great way to start an interlude and alert a reader to the change of POV so they’re not thrown off course.

Another way to alert readers in the first sentence is by changing more than just the POV. In my WIP Rose, there’s a chapter in the latter half of the book where the POV changes from the protagonist to the father of one of the other characters. At the same time as this change, the narration changes from a narrow, first-person POV to a semi-omniscient,  third-person POV.  A change like that is a very good way to alert the reader of the change, though it does have its risks, and can cause readers to do a double or even a triple take.

This actually extends to more than just what person the narration is in: in The Help‘s interlude, the shift to a reporting style changes not just the POV and how the story is told, but in the book the margins are increased to make it seem like you’re actually reading a column in a newspaper. That is a very effective tool in alerting readers to how different that chapter is.

A third way to alert the reader to an interlude is to alert them before the chapter even begins. In Rose, I start my interlude chapter by naming it An Aside. Because that’s what it is, an aside to see things from this other character’s POV, as well as to further the story.  It’s as simple as that.

And after you alert the reader to the change in perspective, it’s as simple as writing a regular chapter. Tell the part of the story that needs to be told in this chapter, and as long as you tell it well, then you’ve written a good interlude. At least, that’s always been my experience.

Even if you don’t ever find yourself writing an interlude (plenty of authors simply don’t), it’s always handy to know how to do it. And knowing what an interlude is meant to do, as well as how to alert the reader to the interlude, is essential to knowing how to do it. And if you can master those, you can make any interlude part of a great story.

Do you write interludes in your fiction or find them in the books you read? What tips do you have to writing them?

 

Just a quick note: as 2017 is winding down, and this may be our last post for the year, we here at Self-Published Authors Helping Other Authors would like to thank you for reading our posts. You are the reason we do what we do, and we always appreciate you coming back over and over and letting us know that what we put out there is helpful to you in your careers.

From all of us to you, Happy Holidays and a good New Year. We look forward to sharing wisdom back and forth between ourselves again in 2018.

What is the Mary Sue, and When Can You Actually Apply the Term to a Character

The original Mary Sue illustration, not just making fun of the character, but the stereotypical girl who might write Mary Sue stories. *shiver*

If you’ve been around the fiction or Internet scenes awhile, you’ve probably heard the term “Mary Sue,” and wondered what it is. Sadly, there is a lot of misinformation about what the term actually means. Some people think it’s a super-powered, almost perfect character. Others think it’s a character meant to be an avatar for the author to go be heroic in their own story. Others think it’s a female character who’s a badass and has amazing skills. And a few people thought it was the name of a steamboat featured in a popular song (that’s the Proud Mary).

Except for the boat, all of those definitions are technically both right and wrong. Not only that, but the term Mary Sue actually carries some negative connotations, and the application of the term to a character, particularly a protagonist, can be seriously detrimental to a character and the story they feature in.

So what is a Mary Sue? Well, the term dates back to 1973, when author and editor Paula Smith wrote the satirical short story “A Trekkie’s Tale” for her sci-fi fan fiction magazine Menagerie. The story centered around a character named Mary Sue, a fifteen-and-a-half year old girl who says stuff like, “Gee, golly, gosh, gloriosky,” and is the youngest lieutenant in the fleet. In the course of the four-paragraph story, both Kirk and Spock fall in love with her, the whole crew gets captured by androids, she tells Spock she’s half-Vulcan before freeing them, they all come down with a disease that Mary Sue is only slightly less-affected by, she nurses them back to health at the cost of her own life, and becomes an intergalactic heroine who is given all sorts of posthumous awards and tributes for “her beautiful youth and youthful beauty, intelligence, capability and all around niceness.”

As I said, the story was satirical, and was a parody of most fan fiction at the time, which was mainly the authors inserting themselves into their stories and having adventures that elevated them to the status of being more amazing than any other character or even the world itself. But that’s the essential issue with this sort of character: the entire story serves to show how awesome these characters are. The character just waltzes through life, universally admired by all and able to easily overcome any obstacle. Nothing ever goes wrong for them, and if something does happen to them–usually death–they are immediately celebrated for being an awesome hero.

The problem with this sort of character is that it’s boring. The story isn’t about immersing the reader in an interesting world or taking them on an incredible journey. The author has decided this character is the most important character of all, so they write the story to highlight their greatness at the expense of their actual story. Imagine if Harry Potter wasn’t about a likable boy–one who wishes he grew up in a loving household, is happy to be in a world full of magic and friends, struggles through homework like the rest of us, and is clearly uncomfortable with his destiny and his fame–but instead was a perfect wizard whose past is only touched upon, and breezes through everything, from classes to fighting Voldemort, with nary a bad thought or a frown to trouble him. Important features like the cool magical world, Horcruxes, or the messages of love and tolerance that define the story would be downgraded in importance or thrown away to focus on Harry, how cool he is, how smart he is, how adept at magic he is.

Sounds boring, right? There’s absolutely nothing about the character to identify with or any exciting conflicts to overcome. And the vast majority of people agree. In fact, after “A Trekkie’s Tale” came out, the story went the 70’s version of viral, making “Mary Sue” a term applied to characters who exist only to show off off how amazing they are at the sacrifice of great character development or world-building, and forever marking the trope as a sign of bad storytelling. Menagerie even put out a statement in 1976 stating they hated Mary Sues (as well as their male counterparts, Marty or Gary Sues). And the hate continues today, with the Sues being rejected by all literature lovers, whether familiar with the term or not.

And in that statement right there comes the issue that has grown from the identification of the Sue trope: the baseless accusation. A lot of people, whether through ignorance or maliciousness, have accused characters from all sorts of works of being Sues. Usually these characters are front and center in their stories, highly adept at a number of skills suited for their environment, and, because the trope was first defined with a female character, female. For example, Rey from The Force Awakens was accused by some of being a Mary Sue,  as she is a protagonist, skilled in scavenging and fighting, and is apparently a Force prodigy. However, as defined above, Rey does not fit the mold of the Sue: the story does not become a tool to highlight her greatness. Rey is a flawed character, with skills that make sense given her environment and a need for someplace to call home. And while she is Force-powerful, she’s not using it to easily defeat her enemies with a flip of her wrist like a Sue would. Clearly the shoe doesn’t fit.*

But that there’s the issue: the Sue label can be applied so easily to characters possessing certain traits, and because of that, some writers are afraid to write certain characters or even to write at all due to the stigma of the Sue label, which can turn away audiences if too many people start believing a character isa Sue. And this is especially bad for female leads. Paula Smith, the woman who first named the trope, once led a panel of women writers who all said they never write female leads, because every time they’ve tried the characters have been labeled Sues. And in researching this article, I found a Mary Sue “test” where, if you answered the first question as “Yes, the main character is female,” it’s automatically a Sue.

But this is not the Sue, and there’s only one test to define one: is the story written simply to show off how “amazing” a character is, rather than tell a story involving a likable character with an arc? If the answer is yes, that’s the sign of a Sue. That’s all you need to identify one, and that’s all you need to avoid writing one. Stick with telling a story about a character who isn’t perfect, but has room to grow through the events of the story. You can still insert yourself as a character (God knows I did it with my novel Snake), but treat your insert as you would any other protagonist, someone who has to struggle both inwardly and outwardly in order to accomplish their goal. The Sue label may still get hurled, regardless of the gender of the character, but at least you’ll know that the accusation has less sticking power than if you actually wrote a Sue into your story.

What’s your take on the Mary Sue trope? Did I miss anything in discussing it? How do you avoid the trope?

*Plus no one accuses Luke of being a Gary Sue, despite Mark Hamill himself stating the character is an author insert (Lucas = Luke S.), he’s great at piloting any sort of ship, and he’s proficient enough in the Force to blow up the Death Star barely two days after learning it exists.

Update on the “Handbook for Mortals” Controversy

Recently I wrote a post on “Handbook for Mortals,” which covered the controversy about a first-time author and former band manager whose YA novel made it to the top of the New York Times Bestseller List, and how the Twitter YA community uncovered that the author got there by making bulk orders from bookstores. All in order to apparently get a movie deal with the author as the main character. Yeah, that happened.

Well on Monday the author of that very book, Lani Sarem, wrote an article for the Huffington Post defending herself. She pointed out that the publishing industry has changed dramatically over the past couple of years, and that she ordered the books for conventions and book signings, going through the bookstores rather than her distributor so that sales counted towards the NYT Bestseller List. She also said that plenty of people had bought books at these signings/conventions, and that she’d already locked down the rights for the movie so she could have more control over the five movies (seriously? Five?) based off the series she was writing, and to star in the film.

I’ve seen a lot of back and forth in the wake of this article. Some is sympathetic, and others not so much. And Sarem does make some points. The publishing industry has changed dramatically over the years, authors do order in bulk for events like conventions and book signings. And authors do show up in adaptations of their works from time to time. Could all the media coverage of this book and its author, including the coverage from two weeks ago, have actually been detrimental to something positive?* Did one Twitter community accomplish something that another failed to do with the Ghostbusters reboot?

Well, I did some research, and slept on it, and I thought about it. And while there are some interesting points, there’s still some stuff with this situation that doesn’t ring right. Not least that movie thing (five? Seriously? SERIOUSLY?! Let’s get to even one and see how that goes! And you as the lead? Really? I don’t know if that’s a sign of a control freak or a narcissist or both).

First off, the buying in bulk thing. Yeah, authors do buy in bulk for events. However, most of the time they buy through their distributors, as it comes with a discount, and it still counts as sales. It’s also considered more honest than what Sarem did. She literally says in her defense she bought through bookstores simply to get on the NYT Bestseller List, which would get her the movie deal. And while she’s technically right that there are no “rules” against doing something like this, there’s a subversiveness about it that doesn’t feel right. Not to mention that, as I mentioned in the previous article, behavior like this got her fired from a band she managed. Heck, tactics like this was used in an episode of Lucifer, and it felt just as subversive there as it does here. It actually reminds me of the time I played an online game and used a cheat code to get to maximize my stats just so I didn’t have to do the hard work of building them in the first place.

And that’s the major problem here: Sarem was looking for ways to immediately reach the top and get her movie deal, rather than get their through hard work and talent. Even if she wasn’t doing technically anything “wrong,” it was still dishonest and meant to be a shortcut to fame and success. That’s why people are upset, and made such a big deal about this. Sarem used a cheat code, all for a film deal, and it got exposed. That’s why she was taken off the NYT Bestseller List.

Because in the end, there is no defense for trying to skip hard work and make things easy. Especially when it comes to literature.

So while Sarem may have a good defense, there’s plenty here that just doesn’t sit right. And if you think about it long enough, you’ll realize there are ways to get a great novel on top of NYT Bestseller Lists, and this isn’t one of them.

Also, Sarem’s cover art may have been stolen from another artist. I’m not kidding you, the cover of the book apparently bears a striking resemblance to an art print called The Knife Thrower by Australian artist Gill Del Mace. And if you look at them, they’re very similar (can’t post it here because of possible copyright issues, but here’s a link to the creator’s website if you want to check it out). Where does it end?

But what do you guys think? This seems like it  might become an ongoing issue or story, one I may revisit on this site in the future, so I’d love to hear your thoughts on it. Was Sarem being dishonest or innovative? Did Twitter go insane again, or was it a cross between Spotlight-style reporting and grassroots activism? Let’s discuss in the comments below.

*As for the quality of the book, I’ve looked at reviews from both before and after the initial wave of articles about Sarem’s unique methods. Some like it, but a lot more find it a mess that seems to have been written by a junior high schooler. Of those who’ve written reviews after the controversy broke, they admit they know of the controversy, but they try to focus on the book itself, which I’ve done myself with different movies and films. If they’re definitely trying to stay unbiased, then the reviews don’t bode well for Sarem regardless of the efficacy of her tactics.

Prisma: An Inadvertent Cover-Creating App?

Prisma app logo

A friend of mine has told me that covers should look good, because people unfortunately do judge books by their covers. With that in mind, I try to create the best covers I can, using what resources I have and looking to friends when I can’t do something with a cover. And recently, I came across an app that I think I can add into my cover creating resources: Prisma.

I got this app on the suggestion of a friend, who told me that it can be used to make your own artwork out of photographs (I’ve got my own apartment these days, and I’m looking to put some more art on the walls without breaking the bank). Prisma is a recent creation dating back to June 2016, and was created by Alexey Moiseenkov. The app relies on artificial intelligence and a neural network to take photos on your phone and turn it into art. The best part is, you can choose from forty different art styles–or as they’re called in app-language, “filters”–in turning your photos into art. Some of these filters come standard when you download, while I believe others can be bought from a store.

Take this selfie of me, pre-filter:

Now put it through the Comic filter:

Not bad, right?

Now here’s a shot of my multivitamins:

Put it through the Roy filter:

It makes no sense to me, so it must be art!

Yeah, it’s a fun app, and the filters allow for some really wonderful, one of a kind pictures for your personal gallery. But I realized soon after I made some art pieces with the app that there were further uses for this app than just stuff for my wall. Perhaps uses that even Mr. Moiseenkov hadn’t thought of. What if you could use this app to give your cover a special touch?

Yeah, we work hard on our covers. We learn Photoshop, we download stuff from the internet, we take special shots in the middle of the night while it’s snowing heavily (or is that just me?). But sometimes we feel like there’s something missing, something that makes the cover perfect. Why not add a little art to it?

For example, here’s a cover provided to us by our good friend Joleene Naylor, who downloaded it from CanstockPhoto.com. The photo was uploaded by a user called–I kid you not–remains:

It’s a good cover, and gives an idea of what sort of story it is. Problem is, the impression might be a bit too general, to the point that you worry it seems too run-of-the-mill.

Now put it through the Candy filter:

Nice! Not only does it look like it was painted, but the effect kind of brings to mind a strange, Warhol-esque vibe. Maybe this story takes place in Greenwich Village in the sixties, and there’s a hippie girl who isn’t so into peace and love, or something. Slap on a title and author name and you’re good to go to publish!

Bottom line, there’s plenty of potential for creating covers with Prisma. With so many different styles to choose from, there’s sure to be a way to make your cover look special. Download it to your phone, give it a go, and see for yourself.

 

Backstory isn’t Character

(IMPORTANT NOTE: I will be differentiating character, as in a person, and character, as in aspects of a person, by capitalizing the former and leaving the latter lowercase. So from here on out in this post, Character refers to people, and character refers to qualities of a Character.)

Happy New Year, everyone! I thought I’d start off the New Year with an informative post about something I see a bit too much in fiction: writers mistaking a backstory for character.

In particular, I saw this quite a bit in Rogue One: A Star Wars Story, which I saw in theaters, and Star Trek Beyond, which I saw on DVD recently (and since not everyone has seen those movies yet but might want to, I’ll keep this spoiler free). Both movies introduce new Characters with really sad backstories: Jyn Urso in Rogue One and Jaylah in Star Trek Beyond. However, these Characters’ films don’t spend a lot of time establishing their characters beyond being exceptionally good warriors and survivors. The most we learn about them is their backstories.

Now, a backstory is important. It tells us where a Character comes from, and can imform certain aspects of their character. However, backstory isn’t the same thing as character. A Character’s character is personality and how Characters react to situations.It’s their interests, their pet peeves, what they look for in friends or romantic partners, and how they change over the course of a story. That’s what authors and critics talk about when they speak of character development and character arcs and character in general.

For example, in one of my novels-in-progress, Laura Horn, the titular character also has a dark backstory. A very traumatic event occurred in her life when she was a kid, and that informs how she interacts with the world around her quite a bit. However, that’s not all there is to her. Laura likes animated movies and musicals, and uses them to de-stress. And even before the dark incident in her life, she was introverted and shy. She didn’t like to put herself out there, and preferred quiet to excitement. And, when it comes to the people around her, once they show her how much they care for her and how kind they are, she will become fiercely loyal and go to great lengths to protect them. That’s character in a Character.

An even better example is the titular character of the TV series Chuck, and its titular character Chuck Bartowski. From pretty early on in the series, we’re told Chuck’s backstory (and this series ended five years ago, so I will go into details). His parents weren’t always around in his life, so he was raised mostly by his older sister. He went to Stanford but his best friend betrayed him, framed him for cheating, and slept with his girlfriend. He was expelled, and moved home, where he started working at a Best Buy parody. But that is not Chuck’s character:

Chuck is a smart guy. He’s an accomplished engineer and programmer, and his smarts often help him in his crazy, espionage-filled life. Chuck enjoys science fiction and other nerdy interests, and will go on for hours with his best friend Morgan. He’s kind and caring, and tries to be optimistic despite how awful life can be sometimes to him, though occasionally he is seized by despair when things go terribly wrong. And although he hates guns and violence, he will go to whatever length necessary to protect his friends and family from trouble. And he tries to be the straight guy in a world where weird stuff is treated normal in his daily life (if you know the show and where Chuck works, you know what I’m talking about). That is Chuck’s character.

And when you have good character, you have a good Character. Chuck is still a much-beloved Character because people identify with him. Even though fans may not share his backstory (I certainly haven’t been expelled because of a friend’s betrayal or had to deal with absent parents), they love that a nerdy guy who tries to be nice to even nasty people and who enjoys all the nerdy things they love is the hero of a TV series, because that’s someone like them.

So how do you know if a Character has a character? Here’s an exercise I came up with before the New Year: pretend the Character is question (I’ll make one up for the sake of the exercise) is someone you know in your daily life, and you meet someone whom you would like to set up with the Character on a blind date. Now, I wouldn’t tell this girl my Character’s backstory, because it would sound something like this:

“Edward was orphaned at a young age. He was nearly killed by soldiers working for a rogue element of the Armed Forces, but the Queen of Hell saved his life and gave him powers because she felt that doing so would work into her plans. He uses his powers to go after the secret group, as well as anyone, human or otherwise, who stands in his way or tries to hurt those close to him.”

If I told someone that, they’d either think I was kidding or insane, or they would run screaming to the nearest convent in the hopes that a nun’s habit would protect them from evil. However, if I were to describe my Character’s character, I’d probably get a much better reception:

“Edward’s a smart dude. He’s always had the best scores in school, he’s been captain of the chess team for three years running. Also pretty rational, proved that our high school wasn’t  haunted when everyone else thought it was. He’s also very loyal and caring. He’s practically raised his sister since they were kids, and I’ve never seen him raise his voice or break a promise. And he tells pretty funny jokes, lots of situational humor. He’s very political, but if you tell him you don’t want to discuss spending on defense or reelection rates in Congress, and he’ll keep quiet.”

Now there’s a Character with character, someone you’d like to date. And this exercise works in all sorts of situations. You can even use it to come up with character traits for your Character and work them into the story.

Backstory is important. No doubt about it. But it’s not everything to a Character. Their character is. Because without it, there’s nothing to identify with, and it makes it harder for readers to continue reading your story. And nobody wants that.

P.J. Boox: A Bookstore for Indie Authors

Remember in May of last year, when I reported on Gulf Coast Bookstore, a bookstore in Fort Myers, Florida that showcased the works of independent authors in the Florida area? Well, recently I was contacted through my Facebook page by one of the co-owners of the store with some very interesting news about Gulf Coast. Apparently since the store opened, it’s done rather well. In fact, it’s done so well that it’s expanded. And it’s expanded into P.J. Boox.

Opening in October of last year, PJ Boox currently houses 260 authors from about 11 countries, and plans to grow that number to 500 by the time they hit full capacity, each author getting to display ten of their books in the store. The way the store displays the books allows for readers to get a full look at the books’ covers, which allows readers to make a more powerful connection with the books. And the most interesting and exciting part, at least in my humble opinion, is that authors can actually interact with readers, from anywhere in the world, via Skype or other video-chat options, all in the store’s reading room (so if your book is featured by a book club, you can actually hear what the readers say. Hopefully that’s a good thing).

According to store co-founder and co-owner Patti Brassard Jefferson, the idea of PJ Boox came to her soon after she opened Gulf Coast Bookstore. Within a couple of months, she was apparently “inundated” with messages from authors. This inspired the idea for a larger bookstore that could host more indie and small-press authors. Thus we have PJ Boox today. And while other bookstores for indie authors have since appeared in other cities around the US, PJ Boox and its owners still manage to be trendsetters among the group.

So now to answer the most important question: how does an author get their books in the store? According to PJ Boox’s website, it’s actually quite simple. What you do is rent out space in the store for four months and send them up to ten of your books. In exchange, the store will stock and sell the books. And you get a majority of the royalties back (98% for in-store sales, 80% for online sales). Top that, Amazon! And you can pay for certain upgrades on your rental that include special online options and even more shelf space in the store. It’s not a bad deal, especially since you get some great exposure in the store.

In fact, I might have to try this once my new book comes out later this year. It might expose people to my sci-fi series.

And if you want to learn more about PJ Boox, check out their website for rental rates, books by great indie authors, and information on upcoming events.

How I Could’ve Done A Better Sale

Back in September I wrote an article about when was the best time to publish a book. That article also mentioned some opportune times to host some sales. Going off the advice of that article and my previous sale experience, I decided to host a sale around New Year’s, which is apparently a very good time to hold such a sale.

To my surprise and slight consternation, I did not sell as many books–digital or paperback–as I thought I would. I did get some good sales, including from friends and colleagues, but it was far lower than I expected, to the point that I put more money into the sale than I got back.

I’ve been spending the time since trying to figure out where I went wrong and what I could do to improve my next sale and ad campaign (probably when I publish a novel later this year). Below are the conclusions that I’ve come to, which I hope will give you some help if you hold a sale in the future.

I used only Facebook ads. In another previous post, I showed that Facebook ads could be extremely helpful in spreading the word about sales. This time though, they didn’t prove as helpful. While the likes on my Facebook page did increase from 383 to over twelve-hundred, not many of those people did buy a book. That’s because Facebook is already a free service, we get so much content from it for free. Sure, you may see ads for products on it, and you may like the pages of those products, but that doesn’t mean you’re going to buy it. You’re more likely to ignore an ad from a free service anyway, even when you’re confronted with it over and over (which is probably why I’ve never bought something advertised before my YouTube video).

So next time, I should try formats other than or in addition to Facebook. Yes, it’s a useful site to advertise and attract a fan base, but to rely solely on it wasn’t one of my better moves. Next time, I’ll look into using other platforms, including Twitter and KDP Amazon (yeah, KDP Amazon allows you to advertise through it. I heard the costs were huge, but maybe if they are, it might be worth it to advertise through a site where people are already there presumably to buy products).

I cast too wide a net. When you set up an ad campaign, you can decide who the ad is targeted towards based on criteria like age, interests and hobbies, sex, and several others. One of the main criteria though is country or countries. I wanted to get as many people to see the ad as possible, so I tried targeting as many countries as I could where Amazon operated in (most of my sales come through Amazon). Problem is, while Amazon does operate in those countries, it may not be as big as other retailers there. So when I cast a wide net, I cast a net where people would see the ad but may not buy. Meanwhile, there may have been people in more Amazon-strong countries that would’ve bought my books if they saw the ads, but didn’t because of the wide focus.

Plus some of the countries I targeted don’t have English as a first language. Yes, English is spoken there by a wide swath of the population, but it’s not a dominant language by any means. And most of my sales are from English speaking countries anyway, probably since my books are in English.

So in the future, I will try to focus on countries where most people do buy from Amazon, but English is a spoken by a majority of the population.

Include links. This should’ve been pretty obvious to me. I didn’t include links on two out of three of my ads though, expecting the readers to head over there out of curiosity and look themselves. I don’t think that’s what actually happened in real life. So if you’re going to do an ad, make sure a link or two is already present.

 

If this helped you at all, my job here is done. Sales and ad campaigns are never easy and don’t always yield the results you want, but if you learn from others and go through trial and error, they can on occasion bring in a very nice pay day.

What tips do you have for a successful sale/ad campaign?

Finding a Narrator on ACX

Many of you may remember the article I wrote on using Audiobook Creation Exchange, or ACX, which helps authors who want to put their books into audio form meet narrators and then get them onto Amazon. Well, about four months ago, after a lot of thought and getting feedback from some of my friends, family members and readers, I decided to get one of my own novels turned into an audio book. This past Saturday I finally found a narrator and finalized a deal with him.

Based on my experiences over the past four months, I thought I’d write another article for anyone thinking about using ACX to produce an audio book. This time, I’ve got tips on how to find your narrator.

First, don’t expect narrators to come looking for you. We like to imagine that the clamor to be the narrator of our audio book is like a bunch of knights taking on quests of courage and valor in order to win the hand of a princess, but in reality it’s more like you’re the princess’s father or mother and you’re writing various knights and princes to get them interested in your darling daughter. Believe me, even if narrators are proactive about finding projects to work on—and many of them are—there are new books being uploaded onto ACX every day, and yours can become quickly lost among the others.

The best thing an author on ACX can do—especially if your name isn’t JK Rowling, George RR Martin, or Harper Lee—is actively seek their own narrator. ACX has several thousand narrators, many with multiple audio samples for you to listen to and decide if someone is right for you. And you can narrow down your choices based on specific factors you’re looking for: age, gender, language, accent, and even what sort of payment they’re willing to take. When you find one you like, you can message them and invite them to submit an audition for your book if they’re interested.

Just keep in mind, really good narrators or ones who can do difficult accents can be hard to get sometimes. For my own novel, I needed someone who can do an American Urban accent, and when I first started searching the number of samples for that sort of accent was over three-hundred. Sounds like I could have my pick of the lot, right? Wrong! After eliminating narrators I didn’t like or I felt didn’t fit what I was looking for, I found that a lot of narrators who could do an American Urban accent were either busy or they charged for their services. In fact, one narrator told me after I told her I couldn’t afford to pay her that a lot of the best narrators or those who can do particular accents often charged for up-front payments and royalty shares.

That’s not to say you can’t find a great narrator who can do a difficult accent or voice who fits your budget or needs. I found one who is good at what he does and was willing to meet my needs. It just took a lot of work to find the guy.

You also have to sometimes deal with the fact that sometimes particular vocal styles, languages, or accents may not have a lot of people who can read them. I played around with the search tools a bit, and found that only twenty-two samples came up when I looked for samples of Japanese accents read by women or men attempting to sound like women. I wonder how much they charge.

Another thing to be aware of while searching for a narrator is that some books get stipends. This was something I learned while searching for my narrator. Twice in the first two weeks a book is available for auditions on ACX, it is evaluated to see if it is eligible for a stipend based on factors such as reviews, past print and e-book sales, and length. Especially length. The longer the better. If your book receives a stipend, then even if you can only afford to do the royalty share option, your narrator will receive some money after the completion of the project from Audible, ACX’s parent company. How much depends on how long the book is, usually $100 for every completed hour of audio and up to $2500. Books that are stipend eligible are marked by a green banner on the book’s profile page.

Now my book wasn’t marked stipend eligible, but it’s something to keep in mind. ACX actually recommends waiting during the first two weeks to see if your book is eligible for stipend. Though perhaps that may only be feasible for that five-hundred plus page novel that’s been selling like hotcakes you published a while back.

I have two final points to make. One, is to be aware that ACX sometimes loses messages sent through its system. This is something I learned ACX has a problem with. Messages sent to me or that I sent would sometimes disappear into the ether and I wouldn’t know if I wasn’t hearing back because the other person’s life has gotten crazy busy, or because once again the system gobbled the message up. Just a heads-up so you know when you wonder why the enthusiastic narrator you came across hasn’t gotten back to you after a week even though previous messages have always been returned in two or three days.

And finally, don’t stress out if you don’t have immediate success finding someone. It took me from early August to late November to find my narrator, and I spent quite a lot of lunch breaks looking through ACX’s databases. It can be grating if you don’t hear back from someone, or if someone you thought was a good match doesn’t pan out, or nobody you come across you like. That’s just sometimes how things work out. If you need to, take a break and worry about other stuff. When you come back, you may find things will go quite well for you.

What tips do you have for finding a narrator on ACX? How did you find yours?

When Should You Release a New Book?

Recently I wondered what the best time to release a new book was. Obviously you would want to release something scary prior to Halloween, something romantic right before Valentine’s Day, something full of snow and holiday cheer right before Christmas, etc. But what about the rest of the year? Are there days that are lucky for self-published authors? Is there a time of year that can help you get more copies into people’s hands? I was determined to find out.

Now despite my best efforts, I only have three books out at the moment (though I am working on getting more out soon), so I couldn’t rely on just my own experience ot answer this question. So when in doubt, I do what I normally do: ask the writing groups I belong to on Facebook. The answers I got were quite informative.

Of course there were the tips to release seasonal stuff around their seasons, but there was a ton more advice that I found quite interesting. One author’s observations was that people prefer introspective works in the summer (makes sense, seeing as I just read Go Set a Watchman) and mysteries and thrillers in the fall (that is when JK Rowling is releasing her next detective novel). Another author liked to follow the movie release schedule, releasing books whenever there’s a movie coming out in the same genre as his book. He also felt that people prefer laughter in winter months, “light and airy reads” in spring, adventure stories in the summer, and scary stuff in autumn.

Probably the most helpful advice I got from a woman who had recently read an article on the subject (which I wish I had a link for, but so far I have been unable to find the article). According to the article she read, the best time of year to run a promotion was the two weeks after Christmas. According to her, something about a free or discounted book after the holidays gets people buying, and that allowed her to retire from her day job and pick up writing full-time (which is something I’ll have to try).

Some other tips she gave included:

  • The best days of the month to release a book is between the 7th and the 14th.
  • If you’re self-publishing, don’t release your book on a Tuesday, because most big publishing houses release on Tuesday and you’d be in direct competition with them (wish I’d known that when I released my second novel). Instead, try to release on the weekend if you want good sales. Those days seem to be good days to publish for independent authors.
  • And if you’re trying to hit some bestseller list, release on Sunday or Monday. According to industry data, that’s a good time for self-published authors.

The one thing that all these authors seemed to agree on is that there was never a bad time to release a book. It was never directly stated in any of the comments I got, but it seemed to be implied. Sure, apparently Tuesdays might not be the wisest day of the week to release a book, but other than that there aren’t any days or times of the year when authors will doom themselves publishing a book.

And you know, I can’t help but see that as a good thing. Just means there are plenty of opportunities for authors to publish their books and maybe pull out a bestseller from them. And we all want that for our books, don’t we?

Does the advice here match your own experiences with publishing?

What advice do you have on the best time to publish a book?