The Mystifying Press Release

When you publish a new book, do you “bother with” a press release? I looked into it for my last book, via links from Smashwords, but even after reading the one example post, I didn’t know what to write, so I kept putting it off until it was no longer relevant.

Has that happened to you? Or have you tried your hand at a press release only to have no one show any interest?  If either of those apply to you, you may find this article by Alexis Grant helpful:

How to Write a Press Release for Your Book

Just wanted to share!