Conferences, Are They Worth It?

The short answer is “yes,” but the real question is why are they?

Even after attending several of these, you wonder if you will learn anything new. But as usual, your doubts are put to rest after a conference speaker or two has presented.

Perhaps you are interested in taking the traditional route. Conferences allow you to meet with literary agents on a one-to-one basis. You can pitch your work and see if they believe your story has prospects either in the marketplace or in your ability to tell a good story. Often you bring a synopsis and at least a chapter for them to examine, but other times you just pitch your story. One writer I know has been pursuing this path for a number of years, and an agent at last week’s Nebraska Writers Guild conference requested to see more of her work.

However, today’s conferences also include a lot of advantages for the self-published author. They put you in touch with professionals in the business, such as in graphic design and marketing. One such speaker was a publishing guru and book designer Joel Friedlander.

He spoke on the benefits of each online social media from Facebook, to Twitter, to Goodreads, to YouTube, to LinkedIn to having a blog, stating blogs are the best resource. It is your hub where you can promote, post new ideas, conduct surveys and more, he said. Additionally, he believed LinkedIn to be extremely value in “gaining reputations” through its discussion formats, in being able to ask questions and in building a niche network.

Additionally, these professionals asked the audience which sold better e-books or print books? The audience replied, “e-books.” But these experts said the opposite. Thus, those brick and mortar bookstores are not going out of business soon. In fact, young people prefer print books, but adults favor e-books for their ability to enlarge print size, turn pages for those with arthritis and other e-book features, the field representatives said.

Conferences also allow attendees to interact with their cohorts – writers published or new to the craft. At this conference, there was a Friday night event where those who wanted to could read from their works. You cannot believe the great talent and variety of genres exhibited, such as poetry, memoirs, fancies, romances and humorous pieces. In addition, you got time to sell your books if you wished to do so on Saturday. If going to attend, why not sell your book(s)? You have nothing to lose since you are there anyway.

One thing I loved was putting a face to names seen on the e-mail loop. Nothing is better then talking with other writers, finding out where they are in the writing process and sharing experiences.

Finally, thank those who did the volunteer work to put the conference together. It takes time and a lot of effort from registering participants, preparing name tags, finding speakers, securing a facility and setting up the room.

So once again, get yourself to a conference even if you think there is nothing new to ascertain. You will not be disappointed. See you there and God bless.

14 Tips to Marketing and Promoting on a Shoestring

Last night I thought about posting a question on the Amazon forums asking readers for help on writing this article. I wanted to know what they liked and didn’t like about Authors’ marketing and promoting their books. I decided against it about three seconds after I did a search on author’s marketing themselves. What I learned shocked me, but didn’t really surprise me that most efforts Author’s utilize to sell their books really annoy readers.

Over the years, I’ve studied different methods of marketing that fit what I’m comfortable with and below I’ve compiled a list of non-aggressive marketing tips that are budget friendly. I hope these helped and good luck all of you.

~Know your target audience and create a brand that appeals to you and projects the image you want for your writing career. With your brand in mind, repeat yourself in all your ads, webpages, etc to establish that brand in the minds of readers. For example: My author brand is “Where myths live, where legends walk, and where love is eternal.” I write Speculative fiction.

~When you finish a book, write the next one, and the next one, and the next one. Keep writing books. Create a backlist. The authors that sell well are the ones that write. It doesn’t cost much more than time, effort, and maybe paper.

~Upload to every book site available and fill out their author profile pages. Some readers like to know the author. My favorites are Amazon, Barnes & Noble, and Smashwords. Not only do you get better royalties by doing this, but you can also track your sales.

~Create a print book to go with your eBook. Some readers still like to hold a book in their hands, or like the eBook enough to buy the print book to have for their collection. You can carry it around with you in your purse and answer people’s questions when they ask about it. You can donate a paperback copy of your book to your local library. (I think most of the SPAL author’s use CreateSpace. This Amazon based service allows you to create a book with no out-of-pocket expense. The paperback will be linked to your eBook on Amazon. Another good printer is Lightning Source.)

~Offer Readers something for free. When readers receive something of value for free, trust and good feeling naturally arise. It is a very effective marketing strategy. This doesn’t have to be a full length book. Write a short story geared toward the readers you want to attract and offer it as a free read or bonus material at the end of a related book. Give the people on your mailing list or newsletter sneak peeks at a story. You can give them a coupon or some type of special they can share with friends.

~Run a contest giving out free e-books. Or have a treasure hunt where they buy the books to find clues and win something big. Or do a giveaway and ask everyone who downloads the book to please leave an honest review.

~Blogs and websites are free ad space on the web that creates a constant link between yourself and readers. It is there 24/7. This doesn’t mean you should treat it like a billboard. Share things that are meaningful to you and your readers. Blog about your book as you write it. Share character interviews, short stories, or news about the book. (There are many platforms to choose from. Weebly offers a blog for your website. Bloggster, Blogger, WordPress, and Tumblr are all blogging sites, some of which can be transformed into websites.)

~Social Networking with Twitter, Facebook, and GooglePlus and the hundred of other sites out there are great ways to stay connected and keep your name active. Also sign up for reading sites like GoodReads and Shelfari, or creating a Youtube channel with a list of songs that go well with your story or author interviews is a great way to get people to notice you. You can then get widgets for all of these sites and place them on your website so people can easily find you on the web.

~Book trailers are a great way to show readers what your book is all about. You can upload it to Youtube and Tweet the link with relevant hashtags to get it out to people with similar interests.

~Join forums if you dare. Forums and group discussions can be great places to meet people. But be sure not to self-promote. Not only will it turn readers off, it can turn nasty fast. Amazon has created a special ‘Meet the Authors’ forum where authors can promote their books and talk about their work.

~Most people won’t give a book a second glance if it has not received any reviews, good or bad. I found that offering your book for free and asking for honest non-biased reviews can get you those reviews. But don’t expect them to be all nice. You can also send your book to bloggers and reviewers.

~Make flyers, brochures, postcards or pens with information about your books. I’ve never tried this but it could be worth it to make a flyer or brochures and place them in public places, giveaway flyers, brochures, or postcards to people who ask about your book, etc. Please make sure it’s okay with the owners first or it’s at a place where it is okay to put them. Bathroom stalls, libraries, and bulletin boards are good places. Network with another author and do an exchange of flyers. Pens can be given away, or left for people to use. I don’t know about you, but I do read the writing on the sides of pens.

~Find creative ways to use your business cards and leave them in unexpected places. Some authors like to print a brief book excerpt on the back, titles of your book or book cover, the table of contents, the characters, a rave review, or your elevator pitch. I prefer the list of books or leaving it blank. If blank you can write a specific book for the person or even write a coupon code for a free or discounted book on it. You can leave your card with the tip for the waitress, in the envelope if you pay your bills via snail mail, in library books, in the change room at your

~Create relationships with readers, writers, reporters, book sellers, book clubs, bloggers, teachers, etc. Word of mouth is still the most cost-effective way to advertise your books.