Social Media: Friend or Foe?

Recently, someone sent me an article called Why You Should Consider turning Your Back on Social Media. The article is geared towards small businesses, but what are independent authors if not the smallest business unit there is?

The gist is that in some cases the time spent updating Twitter/Facebook, including commenting, making connections, and creating content can sometimes take more time than they’re worth in terms of sales.

When I first published Shades of Gray over a year ago, I jumped on the Facebook (and to a lesser extent Twitter) bandwagons. I spent hours setting up pages on facebook, making “friends”, commenting on their stuff and trying to come up with clever advertising techniques.  I generated a few questions, like “Wow, I want to get published too! How do I do it?” and several “congratulations” or “Your book sounds interesting”, but if it resulted in any sales I’d be surprised.

MySpace, on the other hand, did generate sales because of the blog. Though as far as I know I could count the “random” sales on my digits. Mainly, I was able to sell to people I  already interacted with on more personal levels, such as reading their blogs or because we were in poetry groups together.

Oddly, Flickr (a photography site) has generated several random sales. In fact, my newest Amazon review came from a new Flickr contact.

So, I wondered how it was with other authors. Have you found a great success with social networks? If so, were the sales generated worth the time it took to set up the pages, get the contacts, keep the contacts by being friendly (eg commenting on their statuses/photos/tweets/messages and such), etc. ?