We go through great changes in our lives. It’s frankly inevitable. In fact, I remember someone telling me once in high school that in a twenty-five year period, it was likely that we would change our city/town, home, job, education status, socioeconomic status, political party, religion, and/or a whole bunch of other stuff. And when that happens, writing routines established over time and perhaps uninterrupted for years, are suddenly thrown out the window. And then where are you?
A couple of months ago, I moved into a new apartment so I could start a new job after a job search that lasted several months. Now, prior to this move, I would’ve said to anyone who asked that I didn’t really have a writing routine, that I just wrote wherever I could. Well, that is kind of true, because I do tend to write whenever I can if it’s convenient for me. But after the move, I did realize I had a routine of sorts established, and that routine no longer existed.
You see, while I was job-hunting, I lived with my dad, and in the evenings, I would settle down on the couch downstairs in the living room and write or edit while I watched whatever show I liked was playing that evening (you can get a lot written during commercial breaks). This routine lasted from late October 2015 to the end of May 2016. And my God, did it work! I edited the same novel twice and wrote more than a few short stories and blog posts that way during the job search, and it kept me sane while I looked for employment.
However, after I got employed and I moved for work, a lot changed for me. Yeah, I had increased independence, a nice location near work with a grocery store, a Target, and a library very close to where I live, and the chance to be as eccentric as I wanted within the confines of my own home without anyone judging me. But I also did not have a cable package, a TV, or a couch (though that’ll change soon with one of those). So suddenly the routine I had, which I’d been using for months and which I’d been comfortable with, was about as useful as an alchemy textbook at football practice.
For a while, I tried just writing or editing as much as I could when I sat down in front of the computer. Sadly, that worked horribly. I was moving at a snail’s pace, getting through only a couple of pages a week. A chapter could take up a whole month! With work getting busier and busier for me, I was starting to worry if I’d ever get back to the level of productivity I enjoyed prior to the move and in college.
But then a friend of mine gave me a recommendation that I found very useful. She had recently joined a group on Facebook where members sign up each month to try and write 250 words a day, and it had helped her get back into a routine of writing fiction after a pretty lengthy hiatus. That got me thinking: I can’t write every day, some days there just isn’t enough time. But what if I just tried to write 250 words every time I sat down in front of the computer? It couldn’t hurt to try.
To my utter delight, it worked like a charm. The first time, I ended up writing a little over the minimum 250. The next time, I ended up writing over 700 words! And the third, I managed to get out over thirteen-hundred words! It was amazing. Somewhere between words 150 and 250, a switch would flip and the story would just start flowing out of me like a river. In this way, I managed to get out the outline for my NaNoWriMo project in about a week or so.
Once that experiment had proven successful, I wondered if I could do the something similar with editing. It would have to be slightly different though, because editing is editing. Sometimes all you have to do work on is changing a word or a punctuation mark, and word count doesn’t change that much, but sometimes you rewrite whole sections and the word count changes dramatically. I ended up going with editing at least three pages per session, and that worked as well. After I rewrote the beginning of a short story I’d been working on and off with for over a year, I managed to finish editing the rest within a week (it helped that on the last night I worked on it, I was doing everything I could to avoid the presidential debates and I only had twelve pages to go!). Clearly this new routine I’d been working with was doing its job.
Now, I’m not saying that you have to adopt this routine if your old routine becomes impossible to do, but I am saying you shouldn’t just throw yourself into work and expect magic to happen. That didn’t work for me, and I’m not so sure it’ll work for you. Instead, take baby steps. Try writing a little a day until you find something that works for you and you’re at a level of productivity that works for you. If you do that, then I think that whatever life throws your way, you’ll be able to get back into the swing of storytelling with little to no trouble.
Have you ever had to change your writing routine? What did you do and how did it work out?
Remember in May of last year, when I reported on Gulf Coast Bookstore, a bookstore in Fort Myers, Florida that showcased the works of independent authors in the Florida area? Well, recently I was contacted through my Facebook page by one of the co-owners of the store with some very interesting news about Gulf Coast. Apparently since the store opened, it’s done rather well. In fact, it’s done so well that it’s expanded. And it’s expanded into P.J. Boox.
Opening in October of last year, PJ Boox currently houses 260 authors from about 11 countries, and plans to grow that number to 500 by the time they hit full capacity, each author getting to display ten of their books in the store. The way the store displays the books allows for readers to get a full look at the books’ covers, which allows readers to make a more powerful connection with the books. And the most interesting and exciting part, at least in my humble opinion, is that authors can actually interact with readers, from anywhere in the world, via Skype or other video-chat options, all in the store’s reading room (so if your book is featured by a book club, you can actually hear what the readers say. Hopefully that’s a good thing).
According to store co-founder and co-owner Patti Brassard Jefferson, the idea of PJ Boox came to her soon after she opened Gulf Coast Bookstore. Within a couple of months, she was apparently “inundated” with messages from authors. This inspired the idea for a larger bookstore that could host more indie and small-press authors. Thus we have PJ Boox today. And while other bookstores for indie authors have since appeared in other cities around the US, PJ Boox and its owners still manage to be trendsetters among the group.
So now to answer the most important question: how does an author get their books in the store? According to PJ Boox’s website, it’s actually quite simple. What you do is rent out space in the store for four months and send them up to ten of your books. In exchange, the store will stock and sell the books. And you get a majority of the royalties back (98% for in-store sales, 80% for online sales). Top that, Amazon! And you can pay for certain upgrades on your rental that include special online options and even more shelf space in the store. It’s not a bad deal, especially since you get some great exposure in the store.
In fact, I might have to try this once my new book comes out later this year. It might expose people to my sci-fi series.
And if you want to learn more about PJ Boox, check out their website for rental rates, books by great indie authors, and information on upcoming events.
Back in September I wrote an article about when was the best time to publish a book. That article also mentioned some opportune times to host some sales. Going off the advice of that article and my previous sale experience, I decided to host a sale around New Year’s, which is apparently a very good time to hold such a sale.
To my surprise and slight consternation, I did not sell as many books–digital or paperback–as I thought I would. I did get some good sales, including from friends and colleagues, but it was far lower than I expected, to the point that I put more money into the sale than I got back.
I’ve been spending the time since trying to figure out where I went wrong and what I could do to improve my next sale and ad campaign (probably when I publish a novel later this year). Below are the conclusions that I’ve come to, which I hope will give you some help if you hold a sale in the future.
I used only Facebook ads. In another previous post, I showed that Facebook ads could be extremely helpful in spreading the word about sales. This time though, they didn’t prove as helpful. While the likes on my Facebook page did increase from 383 to over twelve-hundred, not many of those people did buy a book. That’s because Facebook is already a free service, we get so much content from it for free. Sure, you may see ads for products on it, and you may like the pages of those products, but that doesn’t mean you’re going to buy it. You’re more likely to ignore an ad from a free service anyway, even when you’re confronted with it over and over (which is probably why I’ve never bought something advertised before my YouTube video).
So next time, I should try formats other than or in addition to Facebook. Yes, it’s a useful site to advertise and attract a fan base, but to rely solely on it wasn’t one of my better moves. Next time, I’ll look into using other platforms, including Twitter and KDP Amazon (yeah, KDP Amazon allows you to advertise through it. I heard the costs were huge, but maybe if they are, it might be worth it to advertise through a site where people are already there presumably to buy products).
I cast too wide a net. When you set up an ad campaign, you can decide who the ad is targeted towards based on criteria like age, interests and hobbies, sex, and several others. One of the main criteria though is country or countries. I wanted to get as many people to see the ad as possible, so I tried targeting as many countries as I could where Amazon operated in (most of my sales come through Amazon). Problem is, while Amazon does operate in those countries, it may not be as big as other retailers there. So when I cast a wide net, I cast a net where people would see the ad but may not buy. Meanwhile, there may have been people in more Amazon-strong countries that would’ve bought my books if they saw the ads, but didn’t because of the wide focus.
Plus some of the countries I targeted don’t have English as a first language. Yes, English is spoken there by a wide swath of the population, but it’s not a dominant language by any means. And most of my sales are from English speaking countries anyway, probably since my books are in English.
So in the future, I will try to focus on countries where most people do buy from Amazon, but English is a spoken by a majority of the population.
Include links. This should’ve been pretty obvious to me. I didn’t include links on two out of three of my ads though, expecting the readers to head over there out of curiosity and look themselves. I don’t think that’s what actually happened in real life. So if you’re going to do an ad, make sure a link or two is already present.
If this helped you at all, my job here is done. Sales and ad campaigns are never easy and don’t always yield the results you want, but if you learn from others and go through trial and error, they can on occasion bring in a very nice pay day.
What tips do you have for a successful sale/ad campaign?
Like many of us, I hang out on Facebook too much. While perusing the streams (and my own invites) I’ve come across many events, including Facebook Parties. Though I accept many invites (by clicking the Join button), I’ve personally participated in roughly two author parties (by commenting on one post each) and several jewelry parties. Being a Facebook Party Host virgin, I was a bit unprepared for my party, so I wanted to share some things I learned.
1 – What is a Facebook party? A Facebook party is an event that takes place for anywhere from a couple of hours to a couple of days (I set mine to last for six days. Oh my.) There are games, puzzles, giveaways and (hopefully) lots of author/fan interactions. Sometimes authors share parties. Many authors have a third party organize and run their party. I’m thrifty, so I did it myself. (If you’d like to see an example party, this is the link to mine.)
2 – To set up a Facebook party first choose a date at least one month in advance (I’ll explain later) and then choose your theme – I’m going to guess it’s for a book release, so that should be pretty easy. Go to your Events menu option (click “events” on the left side on a PC) and then use the blue Create button. In order to make Facebook recognize that your party lasts multiple days, you need to put in a starting time.
3 – You need at *least* one month to get everything organized! Because this is the *only* giveaway/event I’m planning for several months I went a bit crazy on the prizes, so not only was there time to plan what all the games would be and make all the graphics, but I needed to wait for everything to arrive so that I had all the prizes ready to be mailed after the party was over. I actually started ordering prizes in August for my October Party.
4 – Speaking of Prizes… You will want to give things away. Most author parties I’ve seen do some ebooks or autographed books, or an amazon gift card as a grand prize. As I said I have participated all of twice in these parties (no offense guys!) but if I’m a fan then it’s a pretty good chance I already have those books, and if I’m not a fan I probably have a kindle crammed full of books I paid for, so those free books have the potential to land at the bottom of my TBR list. Unless the book really catches my eye, I’m not going to bother entering that game (I will enter for signed paperbacks from authors I love, however, because those I rarely own). But, play a game with the prize of a piece of jewelry (A lot of which you can buy for $.99 on eBay) or nail polish, or stickers, and I’m more likely to play. I’m not a unique person, so I’m pretty sure I’m not alone. That doesn’t mean you shouldn’t offer autographed bookmarks, or even those free ebooks as prizes, but pepper it in with some little fun stuff that appeals to your ideal audience. (Though we do want to have fun with our readers, the goal of a party is to endear ourselves to them and get new ones – and new people will be turned off if the event and prizes feels exclusive to current fans). My theme was my vampire series -that is primarily written in a female POV -so jewelry and nail polish were popular items, but so were the more unisex “vampire” items such as bloody hand print decals and a cool vampire baseball hat.
5. Prizes don’t need to be expensive. I mentioned the $.99 jewelry on ebay. My grand prize was a set of awesome dolls I traded some art work for, and with the exception of the paperback version of the Amaranthine Handbook, none of the items cost more than 5$ and most were $.99 to $1.50. But, that cheap stuff comes with loooooong shipping times (read, it comes from China), so again, leave plenty of time between concept and party time. Also, people don’t care so much WHAT they’re winning, just that they are winning. I posted several “random” games where the tagline said “I have no idea what you’ve won. It may be from a gumball machine” and people still entered because they just wanted to win something. (Plus, some of us love the grab bag random idea. I do.)
7. Have all your links/sites/info/social sites ready to go. One question I kept getting asked (that I did not anticipate!) was where to get my books in paperback. Each book page on my website has a link, but giving people a list of links is annoying for both of us, so half way through the party I had to take half an hour and code a quick page (which looks bad, but got the job done) listing all those links. Don’t make my mistake. Have your info ready to go.
8.Have your games ready ahead of time. I made graphics for all of my games, but you don’t need to. Either way, name your graphics in numerical order or write them out IN ORDER in a word document so that on party day you can copy and paste them in. This prevents hurried typos and makes you feel less stressed. Also, match up which prizes go with which games, and if you want to post photos of the prizes, take those ahead of time, too, and save everything in a folder together.
9. Choose a variety of Games. Some examples of Facebook “games” we played
A scavenger hunt – the first person to find images of a list of items/or to find keywords or the answers to questions in a book excerpt wins – this one went *really* fast and did not generate much chatter, so I only recommend it for lightning rounds.
Question answering – such as “Would you say yes to immortality” or “What is your favorite vampire movie?” People are there to connect with you BUT everyone’s favorite topic is always themselves. I got more responses on the Question style games than any other, and the less specific the question, the better, for example the “Name an interesting fact” had the most entrants. These generate a LOT of chatter and keep the party active.
What is your __ name? – These are those charts where you use your birthday and the last letter of your last name to find out what your sparkle fairy or Christmas elf name is. For my party I let people discover their vampire names, their vampire author pen names, and their Amaranthine book titles. These may involve making graphics, unless you can find some pre-made ones that fit your theme. These were the second most popular games, but they generated moderate chatter – after guests had found their name ans the names of spouses or friends, there wasn’t much left to say.
Picture Games – these can be anything from “Who should play X character in a movie?” to “Show us a picture of your pet.” I used “Find a funny vampire picture”, “Share the fifth picture in your gallery”, and “Find your ideal vampire mate” among others. I found that these were the best when you let people post multiple times – for instance the “Share your photo from your gallery” devolved into a thread of pet photos – and that’s okay! The point was to have fun, not be a forum enforcer. This generated a lot of chat, too, but some people had trouble posting pictures.
Number picking games – these games usually involve an image that ties in to your theme, with each item being numbered, for instance:
A number has been pre-selected by you, and when someone chooses that numbered “item” they are the winner. This game went slow by luck because the winning number was the last one picked, but it has the potential to go super fast and it doesn’t generate chat.
Last but not least are puzzle games. Puzzle games ask the guests to solve a riddle of some sort – find the differences in the pictures or find the hidden funnies in a paragraph, etc. For my genre and guests I found that these kind of games were the least popular (we played one and had three participants which contrasts to the normal 17-30), but if you’re a mystery author, for instance, your audience might love them.
Of note: I did NOT do the ever popular “invite your friends and win” game because A) I don’t like it because it’s a popularity contest that bloats your numbers with people who are probably not really going to attend and B) I have never had a good response to it on any of my previous giveaways. Nor did I do the “Share this to win” because, again, I have never had worthwhile results. If you have in the past then this kind of game might work for you.
If you don’t know what kind of games to use, then experiment on your facebook ahead of time (I started my experiments in June). You can use either your personal page, or your author page, but post some different style games over a few weeks and see which ones your potential party attendees respond to the most.
10. Invite (most of) your Facebook friends. There’s nothing wrong with skipping those you know don’t like invites, but at the same time you might be surprised. I had two friends who were literally upset because I didn’t invite them, and two of my biggest commenters/participants were people I invited on a whim and didn’t expect to stop in. BUT, at the same time, don’t annoy people. This is a delicate line and one you just have to feel out for yourself.
11. No matter how much you advertise people will still miss it. I mentioned those two friends – one did not even know I was having a party until it started, despite the invite, multiple blog posts, newsletters, facebook posts, and contests that started two months before the party, because somehow they just “didn’t see it” – and with Facebook cutting down on post visibility and people’s busy lives, I believe it. I know I miss things a lot of the time. In other words I’m saying don’t be offended if someone doesn’t show up.
12. Joins, maybes, and actual appearances. I don’t know what other authors stats are (I assume many have better turnouts than I did) but I can tell you mine. I had 10 maybes, 89 going and 303 who ignored the invitations (Not all invited by me). Of those 99 (maybes and goings) I had 65 who actually participated, and of those 7 only posted once (or on one game). 2 of those were maybe attendees, and the other 63 came from the “going” pool. What I’m saying is don’t feel bad if your “going” count is much higher than the actual participation. There are a lot of people out there who click “going” to everything (like I do because I figure it helps people pad their numbers) or who meant to go or who went but were too intimidated/shy to post, or, especially if you used that “invite to win” game, who clicked going to satisfy/help a friend.
13. Explain the rules first thing. At the beginning of the party make sure to post how the party is going to work, and if the party runs for multiple days, remind them each day (it may be the fist time a guest is joining you). Also, on each game do a quick rundown of that game’s rules, including how long it will run for (one hour, two hours, until someone finds the right answer), how the winner will be chosen, and how to play (even if it seems obvious to you).
14. Make closed games and winners clear. When a game closes, make sure to comment on the game (and even better edit the original post) to say that the game is closed so latecomers don’t feel like they’ve wasted their time when they later stumble on the winner post. Also make sure your winners KNOW they won. Tag them if you can (On the phone app you can tag people who are not on your friends list or in the join list, so long as they have commented on the thread previously – but you can’t tag them in new posts. On the computer they have to be your friend or else a guest to be taggable at all.) Send them a message congratulating them, asking for their address, telling them when you plan to send prizes, and thanking them for coming.
15. Keep a list of the winners. I had a word document with each prize listed. Under it, I put their name and, when I got it, their address, so when the time came to send prizes I could just start at the top. If the same person won multiple prizes I moved that item’s name up to their previous entry. You may have a different or better way. The important thing is to keep this organized.
16. Keep the conversation flowing. Just like any good party, conversation is where it’s at. These people are your fans for a reason – your writing resonates with them, meaning that you probably have things in common. Yes, this is your party, but making it all about YOU is the fastest way to bore guests. Instead, make it about THEM. Get to know what they like, what they don’t like, places they’ve been, other franchises they enjoy. Not only could this be used as a goldmine of data for tracking exactly what kind of people like what you’re putting out, but it also makes you seem cool and interested AND frankly it’s fun. If you’re a lucky author with several hundred participants, this may be harder to do, but I still suggest you give it a try.
17. Let guests ask questions. Not just to you but to your characters (if you write a series or book that this works with). This is especially great if you write a series because it lets you see your fan’s opinions of your characters; what you’re doing right and what you’re doing wrong. Does everyone hate the villain? Is the hero resonating with them? What are they asking about (aka what do they want to see more of?)?
18. But, remember, it’s not just about YOU. I mentioned this in point sixteen, but I’ll say it again. Sure, it’s your party, but don’t make it a boring party. Invite guest authors you think your fans might like. If you have guests that run businesses that might appeal to your fans, showcase them. (For instance I have one who runs jewelry parties, and with jewelry being popular with my guests, and also given as prizes, it was a natural to include her contact info).
19. Be ready for spontaneity. Yes, have your games and prizes planned, but be flexible. If you have extra bookmarks, for instance, and you get a lot of participants in a game giving a set away, maybe do a second, or even third round to offer others a chance. Let your guests guide the party. For instance I had a guest who spontaneously started sharing images of what she thought the characters looked like, so I showcased that post and asked for other people’s opinions and we had a lot of fun with it. You can even do random games with random prizes (my random winners got string people keychains from the grocery store gumball machine – literally).
20. Leave yourself time to run your party. I stupidly thought (considering my usual turn out for things) that I would have the same ten gusts I had for my past blog event (which was three years ago) and so I’d be able to log in once an hour and then spend the rest of the time working on my book. During peak time (9 am – 11am and 7pm to 9pm central) I was pretty much glued to the event page to keep up. The rest of the time I did get some other things done, but the whole thing took a lot more time than I thought it would and a the slowest I had to check in every half hour. (Luckily I’d set up to enjoy that time writing, so I had the it free). Be prepared to be on a lot and if you’re only available for a certain time a day, then schedule the events for that time. Nothing is worse than a party without a host. On a side note, I don’t recommend trying to do a six day party by yourself. If I do another it will probably only be two days.
21. Budget enough money to mail those prizes! As I mentioned, I went nuts with prizes because I didn’t do a blog tour with my last release, and I’m not planning one for my next book. (That’s another post in itself). I had twenty-five planned prizes, seven random surprises, and four sets of bookmarks (I offered bookmarks to anyone who had played a game but not won anything). Add in a pair of thank you cards and I spent $58.00 in postage. Wowsers. Because of that I had to split the mailing up and some prizes went out a week later than I had planned. While I don’t think anyone is upset about it, you want to make sure that you’re not ending up with a cost you can’t cover that makes you look like an irresponsible author who doesn’t follow through.
22. Most of all have fun! Because if you’re not having fun, your guests aren’t having fun. Don’t stress over details (I posted the wrong game at one point and blamed it on one of my characters), don’t feel bad if you have dull, quiet times (I found that 11 – 12:30pm things died, then picked up until 2pm where they petered down slowly until 5pm when it died again until 7), don’t be crazy about rules (games are supposed to be fun!) and most of all don’t bite off more than you can chew or you may find yourself having a facebook breakdown.
BONUS: For those who want graphics for their party but can’t make them (marketing statistics say that a post with an image catches the eye much quicker than a text post and I believe it) then here are some places to get images:
random vector style pics: http://www.vectorportal.com/ – I used owls, a TV, and other images for random games. Right click on the images and SAVE AS – do NOT download as they will be zip files of image types that facebook won’t let you post.
Text-based images: http://cooltext.com/ & http://glowtxt.com/ – I used these for headlines for random threads, but you could use them to punch up winner posts, or even to draw attention to game posts.
photos: http://search.creativecommons.org/ search the Flickr option for photos you can use via Creative Commons license. Be sure to leave a comment of credit under the image with a link to the photographers photo stream – it’s just good karma.
Have you hosted a Facebook party? Do you have any tips to share with us?
For the past couple of months, I’ve been using the Ads feature on Facebook in a variety of ways, seeing if using it can help me grow my audience on my blog or Facebook page, or even to increase my book sales. I’m sure many of you have already utilized and come to your own conclusions about these features, but for those who haven’t, I’m presenting my findings in case you decide to try Facebook ads and want some advice or testimony before starting.
And if you don’t know much or at all about this feature, let me tell you about it. The Ads feature of Facebook is a way for people with businesses or Facebook pages to build followings and even sell their products. Setting up an ad campaign is very easy: you write the ad and then once you’ve finished, you can set a target audience based on criteria such as age range, country, and interests or hobbies. You then set for how long you want the ad campaign to run (five days, a week, two weeks, etc), and how much you want to pay. I generally recommend between ten and twenty dollars a day. As how many people you reach depends on your daily budget, this price range guarantees you’ll reach a bunch of people.
Once you’ve finished setting everything, you click “Done” and send the ad off to be approved. Usually this takes no more than a half-hour or an hour. Once your ad is approved, you let Facebook do the rest. It bases its algorithms on who it shows your ad to based on the parameters you sent, and then people start noticing it. Some, though not many, even click on it.
I ran three different ad campaigns through Facebook. Here were the results:
Blog Campaign: In this campaign I gave a link to my blog. I wasn’t trying to sell anything, just get people reading. Of the nearly seventeen-thousand reached, only about one hundred clicked on the link, which led to a slight increase of readership on my blog. Didn’t get any new comments or likes or followers, but it was still a noticeable increase, small as it was. Spent a little over $41 over five days.
Reborn City Campaign: This time around, I was trying to see how effective an ad campaign was at selling books, so I picked my most popular one, my sci-fi novel Reborn City, and aimed it at fans of science fiction, particularly dystopia fans. Reached a little over twelve-thousand people, but only about 140 followed the link to RC‘s Amazon page. Of these 140, no one seemed willing to pay the full price for a print or e-book copy of RC, sadly. Spent about $70 over the course of a week.
The Big Birthday Sale: With this campaign, I had a bit more success than the previous two campaigns, which I did in honor of my 22nd birthday. For five days, all my paperbacks were marked down, and all e-books free-of-charge, and each day I ran a new ad campaign, each one lasting a day, advertising the sale. I also expanded the criteria to include more people, leading to buyers from seven different countries. All told, I reached a staggering sixty-thousand people and managed to sell or download nearly twelve-hundred books. Although I didn’t make as much money (especially with the e-books) it was enough to know that people were downloading and reading my books. In addition, I received a huge boost in the number of likes on my Facebook page, going from 140 likes to nearly 400, most of them from India! All told, I’m pretty satisfied with how this campaign went, spending $65 total.
From these experiences, I’ve gained some insight into what makes a Facebook ad work. Firstly, it helps to be very specific with what you’re pushing. You can’t just go “Check this out! It’s new! It’s awesome! You should want it!” You have to say more than that. For example, if you want to push your latest novel, you can say “Chester Bennett was just an ordinary teenager with ordinary problems. That is, until he met Kaylie, a girl who was born into the wrong body and is on the run from the mobster parents she stole from. The adventure they go on together leads both teens to learning many uncomfortable secrets about themselves and each other, and teaches Chester what it truly means to love in Running in Cincinnati” (and that’s just something I made up on the spot. If you want to turn it into a novel, be my guest).
It also helps if you’re emphasizing why now’s a good time to buy. This is especially helpful during a sale. If you emphasize that your books are discounted or even free and that it’s better to get the books now because of these reasons, people will take notice. Of course, there’s the downside that you might not get as much back in sales as you did in spending money on the campaign, but if there are more people reading your books because they got them at a discount price and if a good number of them enjoy the books, at least some of them will review the books, tell their friends about them, and maybe buy future copies of your work.
And of course, you need to know whom you’re selling to. The reason why my last campaign was so successful was because I made sure as many people around the world as possible with the interests and hobbies I was targeting did see the ad. The result was a huge amount of people getting my books and even liking my Facebook page. So when selling, take advantage of the parameters you’re setting for the campaign. Even look in places you wouldn’t think of looking in (like I did when I decided to target Germany, India and Japan rather than just English-speaking nations). You never know who might want to check out your new book.
Oh, and use the Ads Manager page, which you can reach by finding it on the left side of your page. If you need to make any adjustments to your campaigns (and you will), the Ads Manager will allow you to do that, so don’t ignore it!
While it may seem like putting a lot of money into something that might not yield results, Facebook ads can be a lucrative means to reach readers if you allow them. You can start slow, doing one-day campaigns and seeing what the results are, seeing what works for you and what doesn’t. With any luck, it could lead to a few more devoted readers wanting to know what happens next in your latest series or to look and see what else you have available. Nothing wrong with that, right?
What’s your experience with Facebook ads, if you have any? What tips do you have for other readers?
Also, I’m happy to announce that, like I promised in my last article, I’ve set up a page called Conferences, Bookstores, & Other Resources with links to place like the Gulf Coast Bookstore that can be of service to you in promoting your works. Included on this page are stores, conferences, and websites that have the potential to be helpful for every indie author. You can check the page out by either clicking on its name here or you can find it at the top menu under “On Marketing & Promoting”. I will be steadily adding other entries to the lists there as I find them, so if you have any you’d like to recommend, leave a name, a description and links in a comment and I will put it up as soon as possible. Hope you all find it helpful!
This morning an interesting story showed up on my Facebook feed: Joss Whedon, creator of Buffy the Vampire Slayer and director of the Avengers movies, was hit by a lawsuit over alleged copyright infringement. In the lawsuit, an author by the name of Peter Gallagher (not the actor) alleges that Joss Whedon and the film company Lionsgate, among others, stole the idea for the 2012 movie Cabin in the Woods from his own self-published novel The Little White Trip: A Night in the Pines, which he first put out in 2006. Apparently both the book and the movie have similar premises (spoiler alert!): a bunch of teens go hang out for the weekend in an old cabin, they’re attacked by monsters, and they find out they’re subjects in a horror-film scenario run by a strange organization or group. Gallagher also says that several of the characters in both works have similar names and personalities. No word yet on what the defendants in the case say or whether the lawsuit will actually go through or be thrown out of court (for the full story, click here).
Strangely enough, something similar happened to me last year. I was on Facebook and I saw on my news feed that a movie company that produces really interesting horror movies was getting ready to release a new film and had just uploaded its first trailer online. When I read the synopsis of the movie and saw the trailer, I was instantly reminded of a short story I wrote back in June 2013, one with an eerily similar premise and which I plan to expand into a novel when I get a chance. I will admit, the thought to sue did cross my mind.
But I didn’t. This was partly because I’d never published the short story. I’d sent it to a friend who recommended I expand it and I did speak of it one or two times on my blog, but beyond that it’s been languishing on the shelf until I feel it’s time to start expanding it. It’s a little too much to suppose that they somehow found a single post on my blog back in 2013 or maybe even hacked my flash drive and used that material to create their movie. That sounds more like a conspiracy theory or something.
Not only that, but I felt that what I was going for with my story set it apart enough from the movie in question that I didn’t need a lawsuit. And finally, I’m just finishing up my undergraduate degree. I have no time and none of the expenses for such a lawsuit, even if I was inclined for one.
But just because I didn’t feel that copyright infringement had happened here doesn’t mean it never happens. There are quite a few cases where judges have found that movie producers or book writers or TV showrunners have owed someone money over a possible infringement. Some ways to prevent yourself from being caught in either the plaintiff’s or defendant’s side include, of course, to seek out every copyright protection you can get. For example, with every book I publish I make sure to send it to the US Copyright Office first. I know, technically publication or sending it to myself in the mail is considered copyright enough, but it helps to have federal protection.
Another thing to do is, if you suspect that someone’s infringed on your copyright, that you do as much research as possible. See if you actually have something to worry about. Also remember that there are plenty of stories that have similarities (like Olympus Has Fallen and White House Down have similarities, for example), so keep that in mind while you research. It could turn out your work and the work you’re researching only has a few similarities, and the ones there are just the kind anyone could come up with.
But if there’s enough resemblance that you can’t pass it off as just a few coincidences, then perhaps you might want to see if a few more people see the resemblances. If they see them too, then maybe you should consider consulting a lawyer.
Of course, I am no lawyer and I’ve never had to worry about this. If anyone has experience with this subject, please let us know your story and tell us what happened. We’d love your feedback.
In the meantime, I’ll keep an eye on this Whedon-Gallagher story and see how it turns out. Because this could be our story. Anyone of us could go through this, as any one of us could have a copyright infringement lodged against our own properties simply to con us or someone could steal our works and sell them for their own profit. And we need to watch so we know how to fight it and keep it from happening to us.
As writers we need to be out there for people to reach and know about us. However, in this process, we also make ourselves vulnerable for scams. Last week, for example, I received a scam and wanted you to be aware of this in case you are targeted as well.
The scam was quite prevalent and wide spread as I saw other posts talking about this particular one. The first inquiry was a message I got from a high-school friend who I never had chatted with before on Facebook. So I was delighted to hear from her and knew her to be a good and honest person, this was why I did not discount the message from the very beginning.
The message began with a hello and I responded with a “hi.” It started quite seductively with a couple lines of conversational banter then went into its scam which ran something like this: Did you know Mark Zuckerberg, the founder of Facebook, is running a $90,000 lottery promotion?
I questioned the lottery promotion angle from the beginning. Lotteries are run by municipalities or states and is a form of gambling so how in the world could he offer a lottery promotion, which would not only include the United States but all over the world? This could not be legal. In Nebraska, there was a ballot issue to allow for casino gambling (in order to compete with Council Bluffs, Iowa, which has several casinos and lies across the river from Omaha). The Nebraska measure was defeated, but my point is it had to be legally approved. So as a political junky and former journalist, the word, “lottery,” was a red flag.
The message told me my supposed friend’s portion was “delivered” to her. Delivered? Money is either sent to your checking account or a check is sent to your home but “delivered?” This too gave me an uneasy feeling.
It proceeded, saying they saw my profile as a winner and I needed to contact this claim agent to receive it. At first, I thought my friend was kidding so I wrote yes and I better claim that 50 cents. After this, the person provided a link to this particular claim agent’s Facebook link. If the Internet has taught me anything, it is to not click links from unknown sources.
The message continued I could see “she” was serious. I finally said you are serious, aren’t you? Yes this person replied. At this point, I stopped communicating with my supposed friend and really got an uncomfortable feeling in the pit of my gut.
I called a friend and asked her advice. She too thought this whole thing sounded too good to be true and mentioned a fact I had not thought of and this was what were the odds that both of you could win?
So later, I returned to my regular tasks when about a half hour later a writing friend asked me to befriend her. I confirmed it since I did know her. The message again started with a “hello” then asked if I heard about the $90,000 lottery giveaway. This is when I knew definitely it was a scam.
What did I do? I deleted the messages and reported the scam to Facebook. You can to do this on your page and select different options, such as “delete” or “delete and report scam.” I soon discovered the person who requested my friendship was already my Facebook friend. I unfriended the fake one and, as with anything of this nature, it is suggested you change your password.
Anyway, I thought I would alert you to this since as writers you are on the Internet to interact with friends and give them updates on what you are doing in the writing arena. I hope this helps you, and remember most people are honest brokers but there always are those scammers. God bless.
Not too long after my most recent book Snake came out, I designed and ordered my first set of business cards, which arrived in the mail not too long afterwards. The pictures below show both the front and the back of the business cards. (I’m sorry if the photos are blurry; my camera’s old, so sometimes getting a close-up on something blurs the shot).
I received 250 cards, which I’ve been giving out to anyone I think might be interested. I like to think that they’ve helped boost sales a tiny bit, because I’ve had a few sales since I got them (though I doubt the download from the UK has much to do with the business cards). I thought that since my business cards were doing so well, I’d write an article about designing and ordering your own cards to promote your writing. I also plan to include bookmarks in this article, as the places that print business cards also usually print bookmarks if you ask them to.
This brings me to my first point:
1. Find out what your local options are. Some of you may have local print shops who can create your cards and bookmarks for you. It’s sometimes easier to do local anyway, because you can go and pick them up yourself and work with the people at the shop. However, if it’s an independent print shop, the prices might be a little more expensive, so make sure to compare prices before choosing a place to print your cards or bookmarks. Staples and Kinko’s also make some very good cards, and their prices are usually a little more competitive. And if there’s nothing in your area, you can always go online. I got my cards off of VistaPrint, and they did a very good job for a good price, if you ask me, and they make a whole bunch of other products besides business cards and bookmarks.
2. Choose a design that fits you. A business card or bookmark should have the same sort of feel as the work you write, rather than just being a plan white piece of paper or having a picture of a bunch of books on a shelf. Think of it as selecting a cover for your book: you want it to reflect the tone, atmosphere, and characters of the story. So let your bookmarks and business cards reflect what you write. If you are a sci-fi writer, maybe you should do something with aliens or machines. If you do romance, maybe something with hearts and different hues of red and pink. Whatever it is, make sure it works.
3. Make sure all relevant information is on your cards. Name, blog address, Facebook page, Twitter handle, YouTube channel, Reddit username. If you got it, make sure it’s on the card somewhere. If you have an email where fans can reach you, or even a phone number if you’re comfortable with it, include that too (if you have or have had or think you might have obsessed fans, I’d avoid the phone number though). And if there’s room, include the names of some or all of your books. If you have too many to fit on a single card, include maybe the most recent ones, or the most popular ones. And that brings me to my next point:
4. Update as soon as there’s something to update. Got a new book out? Or maybe you’ve started a new page on a new social media platform? Time to start a new card. Yes, it’s a little bit of a hassle, but in the end, it’s a little less annoying than having to say “Oh by the way, I also recently started a page on so-and-so website/published a new book called this-and-that.” And having it on the card helps to keep it in mind for the person you give said card to. Updating them regularly also gives you the chance to try different designs and configurations for your cards (when I update them, I want to customize mine to have one of my photos from the Paris Catacombs on them. I think that’ll be very fun to do, as well as give people an idea of what sort of stories I tend to write).
5. Include a quote or something about yourself as well. On my business cards, I have a short, two-sentence paragraph describing the sort of stories I write. Doing quotes on bookmarks are especially effective, especially if the bookmark is being used to promote a new book. However, should you pick a quote, make sure it is a particularly powerful one that will entice the reader to actually check out the rest of the book. Just putting any old quote on that bookmark just doesn’t do the trick like a quote that is full of mystery and only offers a small peek into the whole story.
6. Finally, be frugal and generous with your cards and bookmarks. What this means is that you should try to give them out to as many people as you can, but try to make sure to give them to people you think would really want to read your books. It’s not an easy thing to do at first–you want to let anyone and everyone know about your work, and you never know who might be a reader–but you get good at it after a while. I learned how to do it while trying to get people interested in my meditation group at the Asian Festival last year (though that’s a story for another time).
Do you have business cards for your writing? Have they been effective?
What advice do you have on making and designing business cards?
Lately I’ve been wading into a debate that I thought merited some discussion on. And as you can probably tell from the title of the post, it has to do with length. The length of different pieces of fiction, to be exact. For years, I’ve subscribed to a particular set of guidelines for fiction lengths that go something like this:
•Flash fiction: 1-1000 words
•Short Story: 1000-10K words
•Novelette: 10K-20K words
•Novella: 20K-40K words
•Novel: 40K+ words
(The definitons above are based on many self-help writing books I’ve read and on the submission guidelines for National Novel Writing Month’s online contest.)
Until recently, I had no idea that there was an actual controversy on the lengths of the various forms of fiction listed above. Some people consider flash fiction only goes to five hundred words, while others argue that a short story can’t exceed 7,500 words without becoming a novelette. Most discussion is saved for novel lengths, with many arguing that forty-thousand is too small and leaves readers feeling robbed when they’re promised a novel that turns out to be too short for their tastes.
When I asked a writing group I belong to on Facebook what their thoughts on this issue were, especially when it comes to novels, I got a number of responses. Some said that fifty-thousand was a novel, though they thought it was a short one. Others said sixty or seventy-thousand was an appropriate minimum for novel length, and a few said fifty-five thousand was a good compromise as it’s right between the lowest minimum and the highest maximum values often cited in the debate. (For now, I’ve revised my definition of novel lengths to fifty-five thousand words at minimum, both for the reasons listed above and because my work usually runs much higher than that, so it works for me.)
To be truthful though, instead of making me worry if I’ve been using a bad definition for what constitutes a novel all this time, I’m pleased that authors are having this debate, especially self-published authors. One of the benefits often touted for self-published authors is that they get to write what they want, and this debate is a reflection of that in some ways. Authors are free to use their own definitions of novels and short stories and novelettes and whatever they write, rather than having to listen to what publishers and agencies believe a novel should be. It’s just another form of the freedom self-published authors are afforded.
However if in November you want to take part in the NaNoWriMo contest and decide that the threshold they give for a novel’s length works for you, then go right ahead. You’re just as welcome to exceed it and write as many words as you feel constitutes the creation of a novel. It’s your choice.
What are your definitions for the various lengths of different kinds of fiction? Why do you think that?
I’m one of those people who are out of balance in the social media forum. Maybe I’m not utilizing them very well, but then again I think it’s a nearly impossible task without repeating over and over again the same message and run the risk of being removed from our readers/followers media streams. No one likes spam and when you use the micromedia forum, that about what you have to be to stay on top.
I joined Twitter, Digg, Stumbleupon, LinkedIn, Tumblr and Facebook because I was told by other writers that these were the places to market and promote on. I had to have these accounts because it would help me succeed. I’ve since removed my accounts from all places except Facebook and Twitter, neither of which I update all that often, usually because I forget or I’m really busy with my other efforts, like writing and publishing a book.
I found this article Expand Your Social Media Mix: Twitter Alone is Not Enough by Jeremiah Owyang who briefly mentions that all our efforts maybe out of balance if we only use micromedia places like overloaded Twitter to market instead of focusing our efforts on things that should be longer lasting, higher impact, and larger form content. These would be better places to focus our efforts (ie writing new books, blogging, and/or article writing) and balance it with the micromedia of our choice. And lastly he calls for a Mindset Change and a way to rebalance your social media mix. This leads me to the second article.
Why 150 Followers Is All You Really Need isn’t the original article I found, but I like it just the same. The gist of the article talks about devoting most of your time to creating a backlist of books, then to your blog, and lastly choose one social networking site and utilize it to the best of your ability. If that site is Twitter, then focus on following the rules of Twitterverse. If it’s Goodreads, make sure you participate in an acceptable way. Facebook the same, etc.
Spreading yourself all over the different networking sites means that you’re less effective in your message and connecting with people. The article went on to say that we can only have meaningful relationships with about 150 people, not sure how true that is, but I know from experience that having a relationship with more than 20 starts getting hard for me.
What do you think about your social media efforts? Do you have any articles that you would like to share on social media?