Public Shaming in the Writing Community

Earlier this week on his show, comedian John Oliver spoke about public shaming, particularly on the Internet. At the time I’m posting this, the YouTube video of the segment, which features an interview with Monica Lewinsky, has nearly five million views. Take a look below:

Now, if you don’t have time to watch the twenty-six minute video, let me reiterate the main points: while public shaming may be needed when someone in the public eye does something truly awful, sometimes the shaming is taken out of context, becomes too harsh, or goes on for far too long, leaving those affected by it psychologically scarred and sometimes affecting their careers and prospects for years afterwards. And unfortunately, this unwarranted shaming happens far too often for all the wrong reasons.*

Unfortunately, this sort of thing happens quite a bit in the writing community. Sometimes this has been necessary: in 2017, Lani Sarem tried to scam her novel to the top of the New York Times bestseller list to get a film deal. In 2018, Faleena Hopkins tried to trademark the word “cocky” in book titles so no one else could use the word without fear of legal action. In both cases, the reaction from the greater author community, especially from the genres these writers wrote in, was instrumental in keeping these injustices from going unpunished.

However, there has been a number of authors who’ve been the target of online attacks that frankly don’t deserve it. In the past couple of months, there have been articles about writers who had to withdraw their books from publication–sometimes for huge amounts of money–just because they were targeted by their genre’s online community.

In the case of one author, she withdrew her book after people objected to one of the characters, a slave in that fictional universe’s version of post-Imperial Russia, was described as having “tawny” skin, and took that to mean African-American, meaning a horrible depiction of African-Americans in bondage. I believe the author, who is Asian, was actually going for a commentary on modern slavery and human trafficking in Asia.

In the case of another author, the objection was of the leads being two gay, African-American teens during the Kosovo War and one villain being an Albanian Muslim. And while I have my own reservations on including a Muslim villain, given my past published works, Americans did experience the Kosovo War firsthand, and no side of that conflict had clean hands.**

The fact of the matter is, these attacks are causing more harm than good. Yes, there are times when anger is needed, but in some of these communities the instinct to lash out has gotten so bad that people keep screenshots of things said online by their friends to use against them later if they ever have to. In other words, yesterday’s crusader has to prepare in case they or their friend is today’s victim. Or to put it simply, this is literary self-cannibalism.

And at the rate it’s going, soon there will be no one left to go after. There will be only those who are too scared to write lest they be targeted, those who have been targeted and don’t dare to write anymore, those who walk a tightrope lest they be targeted, and those who would attack and grumble that nothing new and mold-breaking comes out anymore.

So how do we stop it? Well, I think part of the solution has already come about by identifying the issue. But there’s much to do. It starts with awareness. And then it improves by resolving to not be part of mobs like this. Before striking out at anyone, look up to see if articles from reliable sources exist. Read more than one, if possible, from multiple sides. Read the work in question, or excerpts if that’s not available. Then try to understand what the author was going for. And then ask if what people are saying is worth getting angry about.

Also remember that publishers are usually great gatekeepers for this kind of thing. They wouldn’t dare publish something if they thought it was offensive and would cost them more to publish than they could earn. If the publishers deem it fine, shouldn’t that at least factor into our reasoning over whether to get upset over a book’s content?

And if others are upset and you think it’s not worth it, don’t engage. Anger like this is fueled by attention, and refusing to give mobs like this the attention it craves is like depriving a fire of oxygen. Don’t be part of the mob.

Obviously this might not be enough Any social problem requires a multi-pronged approach, and this may only turn out to be one or two prongs. But it’s a start. And without that, we can only expect more of the same, until the writing community at large becomes too toxic to survive. I don’t want to see that. Do you?

And if you’ve been the target of this sort of behavior, know this: you are not the problem. You don’t deserve what happened or what is happening to you. But there are people on your side. More than you realize. And you can get through this. And you will emerge stronger from this. I believe in you, and so do the rest of us.

Have you witnessed this sort of behavior before? Have you any strategies for dealing with this sort of behavior?

*And I’m well aware that even talking about this subject may upset someone and get me targeted for public shaming. However, I’m a Jewish bisexual man with a couple of disabilities and even more eccentricities. My very existence and interests probably offend somebody for stupid reasons. Not to mention I write horror, which always finds a way to offend somebody just by trying to scare people. I won’t let any of that keep me from putting myself out there, so I won’t let this do it either.

And if anyone does try to go after me, they should know: I BITE.

**Also, if one book gets this sort of reaction from these communities for a Muslim villain, I hope television shows like NCIS and Homeland or authors like James Patterson, Dan Brown or Daniel Levin, get the same sort of attention from them. Oh, they don’t? Interesting. Maybe they’re too big for them.

The Elevator Pitch: Telling People About Your Book in One Sentence

You may be talking to someone at a party, at work, or while waiting to lead an army of werewolves and asuras into battle to stop the demonic entity Delassi from entering our dimension and consuming it entirely (or is that just me?), and the subject you’ve written or published one or more books may come up. If that happens, there’s a good chance they may ask what your book is about. And that leaves you with the decision on how best to tell them what your story is about without giving away too much or too little.

In instances like these, I prefer to use what’s called the elevator pitch, something I picked up from my job-seeking days (which thankfully are well behind me!). The idea of the elevator pitch is to present the shortest and most succinct description possible for any possible subject. For a job-seeker like myself back in the day, that would be a short description of myself that would give the hiring official an idea of what sort of employee I would be. But for a novel, the elevator would be the briefest description of the story’s plot.

Now, I can already hear some of you saying, “But Rami, my story’s too complex or long to just summarize it in one sentence.” And I can understand that. There are plenty of stories that are difficult to summarize. I’d be hard-pressed to give an elevator pitch for the Song of Ice and Fire series (the closest I’ve ever come is someone making a joke about the series and saying it’s about, “Knights, dragons and boobs,” which is true but probably not the best elevator pitch). However, I find stories that defy the elevator pitch are the exception rather than the rule. Most can be boiled down to their essential nature and used in an elevator pitch.

For example, the Harry Potter books:

A young boy goes to wizard school and discovers his destiny.

Or To Kill a Mockingbird:

A trial with racial overtones sets a small town on edge as one lawyer attempts to give his client a fair shot at justice.

Or Carrie:

A bullied teenage girl discovers she’s telekinetic and decides to use her powers to free herself from her torment, with disastrous results.

When I tell people about my own upcoming novel Rose, this is the elevator pitch I usually give them:

A young woman starts turning into a plant creature (and that’s just the start of her problems).

Yes, that’s the plot, and it’s actually getting published. And a lot of people have heard that summary and have asked me to let them know the moment the book is available for purchase.

The upside to using the elevator pitch method is that it takes a big story and condenses all a prospective reader needs to know into a single sentence without bogging them down into unnecessary details like the complex relationship between the Seven Kingdoms, or the blood-purity debate among wizards, or any other details that a reader would be better off learning through actually reading a story. It’s especially helpful if you’re in a place where things happen fast and people come and go quickly, such as in line at a coffee shop, saying hello to the usher you’re on first-name basis with at the movie theater, or, I don’t know, on an elevator.

Another upside to this method is that you can use the pitch with your blog, or short stories you’re submitting to magazines or anthologies, and a whole lot more.

The one downside I can think of, besides that a few stories can’t be summarized in a sentence that easily, a single sentence can’t capture the beauty or the power of a story. The sentence I gave above for Mockingbird can’t impart to the potential reader what a beautiful and emotional coming-of-age story it is, and the one for Harry Potter certainly doesn’t tell you just how awesome those books or the worlds inside them are.

But compared to boring people’s ears off with an entire synopsis or just reading the blurb to them right off the book jacket, this might be the better method, and one I’d highly recommend.

So how does one condense their story to a single sentence? That’s up to the author to decide. No one knows the story better than the author, so they ultimately figure that out. The only advice I can give is to not try to rush it. This can take a while, sometimes several days, to figure out. That, and maybe ask yourself what’s the first thing you think of when it comes to your story. Often, that image that appears in your head is the story at its simplest.

While it may seem a little paradoxical, summarizing a story into a single story and using that as your elevator pitch can make for a great marketing tool in everyday interactions. Who knows? That single sentence could get you a number of eager new readers, if you’re lucky.

Do you use elevator pitches when marketing and submitting your stories? What are some tips you use when coming up with them?

Update on the “Handbook for Mortals” Controversy

Recently I wrote a post on “Handbook for Mortals,” which covered the controversy about a first-time author and former band manager whose YA novel made it to the top of the New York Times Bestseller List, and how the Twitter YA community uncovered that the author got there by making bulk orders from bookstores. All in order to apparently get a movie deal with the author as the main character. Yeah, that happened.

Well on Monday the author of that very book, Lani Sarem, wrote an article for the Huffington Post defending herself. She pointed out that the publishing industry has changed dramatically over the past couple of years, and that she ordered the books for conventions and book signings, going through the bookstores rather than her distributor so that sales counted towards the NYT Bestseller List. She also said that plenty of people had bought books at these signings/conventions, and that she’d already locked down the rights for the movie so she could have more control over the five movies (seriously? Five?) based off the series she was writing, and to star in the film.

I’ve seen a lot of back and forth in the wake of this article. Some is sympathetic, and others not so much. And Sarem does make some points. The publishing industry has changed dramatically over the years, authors do order in bulk for events like conventions and book signings. And authors do show up in adaptations of their works from time to time. Could all the media coverage of this book and its author, including the coverage from two weeks ago, have actually been detrimental to something positive?* Did one Twitter community accomplish something that another failed to do with the Ghostbusters reboot?

Well, I did some research, and slept on it, and I thought about it. And while there are some interesting points, there’s still some stuff with this situation that doesn’t ring right. Not least that movie thing (five? Seriously? SERIOUSLY?! Let’s get to even one and see how that goes! And you as the lead? Really? I don’t know if that’s a sign of a control freak or a narcissist or both).

First off, the buying in bulk thing. Yeah, authors do buy in bulk for events. However, most of the time they buy through their distributors, as it comes with a discount, and it still counts as sales. It’s also considered more honest than what Sarem did. She literally says in her defense she bought through bookstores simply to get on the NYT Bestseller List, which would get her the movie deal. And while she’s technically right that there are no “rules” against doing something like this, there’s a subversiveness about it that doesn’t feel right. Not to mention that, as I mentioned in the previous article, behavior like this got her fired from a band she managed. Heck, tactics like this was used in an episode of Lucifer, and it felt just as subversive there as it does here. It actually reminds me of the time I played an online game and used a cheat code to get to maximize my stats just so I didn’t have to do the hard work of building them in the first place.

And that’s the major problem here: Sarem was looking for ways to immediately reach the top and get her movie deal, rather than get their through hard work and talent. Even if she wasn’t doing technically anything “wrong,” it was still dishonest and meant to be a shortcut to fame and success. That’s why people are upset, and made such a big deal about this. Sarem used a cheat code, all for a film deal, and it got exposed. That’s why she was taken off the NYT Bestseller List.

Because in the end, there is no defense for trying to skip hard work and make things easy. Especially when it comes to literature.

So while Sarem may have a good defense, there’s plenty here that just doesn’t sit right. And if you think about it long enough, you’ll realize there are ways to get a great novel on top of NYT Bestseller Lists, and this isn’t one of them.

Also, Sarem’s cover art may have been stolen from another artist. I’m not kidding you, the cover of the book apparently bears a striking resemblance to an art print called The Knife Thrower by Australian artist Gill Del Mace. And if you look at them, they’re very similar (can’t post it here because of possible copyright issues, but here’s a link to the creator’s website if you want to check it out). Where does it end?

But what do you guys think? This seems like it  might become an ongoing issue or story, one I may revisit on this site in the future, so I’d love to hear your thoughts on it. Was Sarem being dishonest or innovative? Did Twitter go insane again, or was it a cross between Spotlight-style reporting and grassroots activism? Let’s discuss in the comments below.

*As for the quality of the book, I’ve looked at reviews from both before and after the initial wave of articles about Sarem’s unique methods. Some like it, but a lot more find it a mess that seems to have been written by a junior high schooler. Of those who’ve written reviews after the controversy broke, they admit they know of the controversy, but they try to focus on the book itself, which I’ve done myself with different movies and films. If they’re definitely trying to stay unbiased, then the reviews don’t bode well for Sarem regardless of the efficacy of her tactics.

Handbook for Mortals: How One Author Scammed the NYT Bestseller List, and How a Twitter Community Exposed It

This isn’t directly about self-publishing, but it is related to what we work hard to do, so I’m posting about it.

Over this past weekend, a friend of mine posted an article from The Daily Dot on Facebook about how an author had scammed the New York Times bestseller list. Obviously, I got curious, so I checked it out.  According to the article, the YA community on Twitter had noticed something weird about the NYT YA bestseller list. A new novel that nobody had heard of, Handbook for Mortals by Lani Sarem, had appeared out of nowhere and knocked The Hate U Give by Angie Thomas. The novel follows a girl with magical abilities who goes to Vegas, works in a magic show, and has a love triangle (that old chestnut. That old I’m-going-to-waste-my-natural-talents-while-doing-one-of-the-biggest-romance-cliches-ever chestnut). Lani Sarem, the author, is described as an actress and former band manager.

Like I said, nobody in the community had heard of the novel, and they got very suspicious when they heard that the book was published by GeekNation, a movie and pop-culture website that just got into publishing last month! And in that time, they put out a book that hit the top of the YA bestseller list? Obviously, some were confused by this, and the community, led by writers and YA enthusiasts Phil Stamper (@stampepk) and Jeremy West (@JeremyWest), started investigating. What they uncovered is mind-boggling.

Turns out, there’s practically no physical copies of Handbook for Mortals.  None.  It was listed as “Out of Stock” on Amazon, and no Barnes & Noble seemed to carry any physical copies. No one from the YA Twitter community came forward with a copy. And yet the book was already a bestseller, with the author herself planning on starring as the lead character in a movie version of the novel! How exactly does that happen?

Turns out, the author and her publisher were placing bulk orders for “events” like conventions or author signings at various booksellers across the country. When ranking its bestseller lists, the NYT relies not on the actual number of books sold, but number of reported orders and sales from booksellers. So they see that this one book in the YA category is getting a ton of orders in bulk, and without any indicators to present something fishy, there’s a new entry on the bestseller list.

That’s actually kind of clever. Horrible, as all cons are, but still kind of clever. Now if there were actual copies of the novel, it might have worked.

It only got crazier from there. Remember when I said Sarem was a band manager? Well, one of her former bands was Blues Traveler, and they admitted through Twitter that Sarem had done similar stuff when she was their manager, and they fired her for it (they later took down that tweet, but it’s already out there, so…). So we’ve got an author and her publisher, one of whom has done bulk orders to boost visibility of a product/group, using bulk orders to send a book up the NYT Bestseller list.

Well, Twitter’s YA community wasn’t happy about it. Stamper and West started encouraging bookstore employees through DMs to come forward about this. As it became more apparent that there was something fishy going on, the NYT finally took notice and saw what the YA Twitter community had uncovered. They later released an updated list, with The Hate U Give by Angie Thomas back on top, and Handbook for Mortals nowhere in sight.

It later came out that Sarem’s whole goal was to star in the movie version, but she needed buzz, so she got the book onto the bestseller list. If she could get it on the list, she’d be able to get funding for a movie. God, that’s horrible.

So what can we take from this story? Obviously, if you notice something suspicious, you’re perfectly capable of doing Spotlight-style sleuthing and discover  conspiracy. But it just goes to show what happens when you try to skimp on hard work and still make it to the top.

There’s no substitute for hard work. And the majority of authors, no matter if it’s their first or sixtieth book, work as hard as possible. We write, edit, edit several more times, try to get good covers, and do our best at marketing our stories. This applies whether you’re a traditionally or independently published author. Sometimes we’re successful, sometimes we don’t. Still, we try our hardest. But when someone tries to game the system and build hype by being fake, there’s always going to be people who notice.

And sometimes, when they notice, they can bring down an entire scam and keep someone unworthy from getting a literary and acting career.

Don’t Feed the Trolls

Wow! It’s been ssssooooo long since I wrote a post here (looks like sometime in 2013), even though I’ve continued to lurk around checking things out.

For whatever reason I just got an image of Batman, or would that be Batgirl, slinking around?

Anyhoo, there are so many new people here that I feel the need to introduce myself again.

Hello! *dorky grin and wave* My name is Stephannie Beman, I’m a writer. I write books.

And yes, I’m this awkward in person, possibly even more so.

Actual picture of me so you know whose talking.

Okay, now that the introductions are out of way, we can focus on the important stuff. The reason I decided to break my long silence and write this post.

Storytime

Once upon a time, in a land not so far away, there lived a group of people terrorized by Trolls. These were not the normal kind of trolls with an ugly countenance, giant tusks, long claws, and sharp teeth. These Trolls were the covert kind. The ones that looked like everyone else, hiding in plain sight. It was only through their actions that the truth of what they were was revealed.

These nasty, mean, awful beasties thrive on stalking their prey, destroying lives, causing self-doubt, and ruining the dreams of the people. But then the people started to learn an important secret about the snarling creatures.

Don’t feed the Trolls. It only makes them stronger.

By feeding the trolls ego the people were giving the trolls what they wanted. Control. These people learned a few ways to weaken the noxious influences of the trolls in their lives by….

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Knowing That It’s About Them

Those who go around behaving in an abhorrent manner that reminds you of a raging toddler in adult form are trolls and you should tell yourself that it has very little, or more likely, nothing to do with you personally. Yes, I know the attack was probably personal in nature, they usually are. But it’s not about you. It’s all about them. It’s about who they are, their past experiences, their unmet desires, their inability to communicate in positive ways, their fears. Anger is just fear indulged and magnified in an unhealthy and hurtful manner.

That Sometimes It’s About You

Yes, sometimes you did or said something to contribute to the incident. However, that doesn’t mean you are to blame. If you said or did something they didn’t agree with, they could have taken their mom’s advice and walked away without saying a word. Nothing says that anyone has to agree with everyone’s opinions, but the trolls are the ones that feel justified in pointing it out in great and insulting detail why you are wrong. They want you to see it their way because it is the ‘only way’. It doesn’t mean it’s the truth, or even your truth.

Some trolls find insult in the smallest things, like the woman who was angry at me for “destroying the Persephone myth” in one of my stories by not following the myth to a ‘T’. Not only did she point it out in great detail what I did wrong, but she brought a few of her friends along to do the same. At the time I was a newbie author who took what she said to heart and it crushed me.

Why? Because I was afraid that she was right about my ability to tell a good story, a deep-seated fear that was created long before she came along. I was afraid that everyone would hate the mythology that I created and that the books would fail miserably. I really had to take a good look at that fear and ask myself if it’s justified. Years later I can say, I told the story that I wanted, in the way I wanted to, and as a fiction writer it is my right to screw it up royally if I want.

Either Way, You’ll Never Know The Whole Truth

Even if you ask. There rarely is a good reason for trolls to do what they do. They are no better than the schoolyard bully trying to feel better about themselves or impress the other bullies by attacking “the little guy” to make themselves feel important

If some of the troll attacks I’ve had over the years are anything to go, it probably won’t make sense even if they tell you the problem they have with you. I’m still scratching my head over one woman’s scathing remarks over my author bio which I won’t go into detail other than to say that for two days she personally attack me and all those who commented on the blog post that had nothing to do with the bio. I came back from the weekend to 120 comments.

Years later, she apologized for her behavior and being curious as to what started it I asked her in the hopes of understanding why something so simple had set her off. It only triggered another bout of personal insults. Needless to say, I still don’t understand her reasoning and probably never will.

So Remember The 1/3rd Rule

When I was in the 2nd grade I came home crying because some of the girls didn’t want to be my friend because I wasn’t girly enough and I was kinda weird. My mother told me that there is no way to please everyone I met and to try would only twist me out of true. That rather than change to be their friend, I should surround myself with friends who loved me for who I am. I learned early that people will try to change those not like them and demand that they bend over backward to please them.

Later I learned the 1/3rd Rule. 1/3 of people you meet will love you, 1/3 of people you meet will hate you, and 1/3 of people you meet won’t care one way or the other about you. So I guess the question is, do you really want to spend your life trying to impress people only to fail? Or would you rather strive to impress the person you have to live with the most, yourself?

Because Resistance Is Futile

Yes, I love Star Trek. And I do use this phrase on my kids regularly, although the circumstances usually involve cleaning their rooms or doing their chores. Mom is the Borg and resistance is futile. You will be assimilated, kids.

Surprisingly, it also applies to trolls. You can’t change the minds of bullies. They will think what they want no matter what you do. Sometimes you can teach them a hard lesson, but I wouldn’t suggest it. It has the horrible potential of backfiring and causing you more harm.

No matter what you say or do, defending yourself against a bully will only makes things worse because if they don’t “hate” you for one thing, they will find another “fault” to hate about you. Haters hate.

And Hate Is Contagious

Trolls ‘hate’ you for anything and everything you do, and that hate can contaminate you if you let it in. If you aren’t careful their hatred might become yours. Don’t own that.

Hate is like an infection that spreads and consumes the person. A better use of your time would be to learn from what they say, and if changes need to be made (like improving my horrible grammar), then it is better to put energy into improving yourself rather than hating the trolls. It’s not like they care if you hate them, it only gives them more power.

Just Wait 24 Hours

Don’t respond to them. Stop responding to them. Ignore them.

If I learned one thing from the schoolyard, bullies hate to be ignored, and nothing angers them more than your apathy. It’s actually the perfect revenge. If you don’t feed the trolls, they’ll eventually lumber off in search of easier prey who will respond to them and feed their need for control and conflict.

Another thing I’ve learned over the years is that most things, even the vilest of rumors, die within 24 to 72 hours. It might be Hell during that time but there will always be juicer gossip for people to consume.

Or Delete Them

If it’s an offensive blog comment, delete the comment or post a note that their comment was “deleted for offensive behavior”. It sends a message to the other Trolls that see it that your blog isn’t their stomping grounds and their attacks will not be tolerated.

Regardless if you can delete them or not, don’t speak to people who are bad for you. You deserve better than their venom. They aren’t worth the breath, or words you’ll write, to answer them. Don’t become the thing you hate in the mistaken belief that you are combating them.

Either way, Don’t Respond to Them

I get the need to defend yourself by creating boundaries and lines that trolls can’t cross without consequences. I’m not saying ‘turn the other cheek’ or ‘let them use you as a doormat’, I’m suggesting fighting them in a way that hurts them most, by not giving them the attention they want.  I found that if I do or say something, even if it’s calm and rational manner, I’ll eventually say something they will later be use against me.

In the grand scheme, ignoring them and removing them from your life is the best advice I can give you.

Eventually, Time Heals all Wounds

Anger and hate ultimately passes if you let it and you will heal from what was said. In time, you might even be able to shrug it off as an unfortunate learning experience or laugh about “that one time when that one person told me…” or you could use that anger toward the troll in your next story. What better way to relieve the pressure then by using that energy to fuel your story? You can even make your troll into the villain and proceeded to kill them horribly and violently.

And yes, I am that vengeful. However, the idea came from other writers who have used strong emotions to create emotional charged scenes in their books and from time to time even immortalized their enemies by making them the villains in a story. 😀

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In Summary, Trolls are bad

Nothing makes their attacks right or excuse their behavior. Feeding the trolls makes it worse. Letting them into your lives is like bathing in toxic waste. You will not get superpowers. You will get burned. Keeping them around like allowing a feral Mountain Lion to sleep at the end of your bed. You’re likely to wake up one morning with a Mountain Lion gnawing on a body part. Really not smart.

Be smart. Don’t feed the Trolls.

P.J. Boox: A Bookstore for Indie Authors

Remember in May of last year, when I reported on Gulf Coast Bookstore, a bookstore in Fort Myers, Florida that showcased the works of independent authors in the Florida area? Well, recently I was contacted through my Facebook page by one of the co-owners of the store with some very interesting news about Gulf Coast. Apparently since the store opened, it’s done rather well. In fact, it’s done so well that it’s expanded. And it’s expanded into P.J. Boox.

Opening in October of last year, PJ Boox currently houses 260 authors from about 11 countries, and plans to grow that number to 500 by the time they hit full capacity, each author getting to display ten of their books in the store. The way the store displays the books allows for readers to get a full look at the books’ covers, which allows readers to make a more powerful connection with the books. And the most interesting and exciting part, at least in my humble opinion, is that authors can actually interact with readers, from anywhere in the world, via Skype or other video-chat options, all in the store’s reading room (so if your book is featured by a book club, you can actually hear what the readers say. Hopefully that’s a good thing).

According to store co-founder and co-owner Patti Brassard Jefferson, the idea of PJ Boox came to her soon after she opened Gulf Coast Bookstore. Within a couple of months, she was apparently “inundated” with messages from authors. This inspired the idea for a larger bookstore that could host more indie and small-press authors. Thus we have PJ Boox today. And while other bookstores for indie authors have since appeared in other cities around the US, PJ Boox and its owners still manage to be trendsetters among the group.

So now to answer the most important question: how does an author get their books in the store? According to PJ Boox’s website, it’s actually quite simple. What you do is rent out space in the store for four months and send them up to ten of your books. In exchange, the store will stock and sell the books. And you get a majority of the royalties back (98% for in-store sales, 80% for online sales). Top that, Amazon! And you can pay for certain upgrades on your rental that include special online options and even more shelf space in the store. It’s not a bad deal, especially since you get some great exposure in the store.

In fact, I might have to try this once my new book comes out later this year. It might expose people to my sci-fi series.

And if you want to learn more about PJ Boox, check out their website for rental rates, books by great indie authors, and information on upcoming events.

How I Could’ve Done A Better Sale

Back in September I wrote an article about when was the best time to publish a book. That article also mentioned some opportune times to host some sales. Going off the advice of that article and my previous sale experience, I decided to host a sale around New Year’s, which is apparently a very good time to hold such a sale.

To my surprise and slight consternation, I did not sell as many books–digital or paperback–as I thought I would. I did get some good sales, including from friends and colleagues, but it was far lower than I expected, to the point that I put more money into the sale than I got back.

I’ve been spending the time since trying to figure out where I went wrong and what I could do to improve my next sale and ad campaign (probably when I publish a novel later this year). Below are the conclusions that I’ve come to, which I hope will give you some help if you hold a sale in the future.

I used only Facebook ads. In another previous post, I showed that Facebook ads could be extremely helpful in spreading the word about sales. This time though, they didn’t prove as helpful. While the likes on my Facebook page did increase from 383 to over twelve-hundred, not many of those people did buy a book. That’s because Facebook is already a free service, we get so much content from it for free. Sure, you may see ads for products on it, and you may like the pages of those products, but that doesn’t mean you’re going to buy it. You’re more likely to ignore an ad from a free service anyway, even when you’re confronted with it over and over (which is probably why I’ve never bought something advertised before my YouTube video).

So next time, I should try formats other than or in addition to Facebook. Yes, it’s a useful site to advertise and attract a fan base, but to rely solely on it wasn’t one of my better moves. Next time, I’ll look into using other platforms, including Twitter and KDP Amazon (yeah, KDP Amazon allows you to advertise through it. I heard the costs were huge, but maybe if they are, it might be worth it to advertise through a site where people are already there presumably to buy products).

I cast too wide a net. When you set up an ad campaign, you can decide who the ad is targeted towards based on criteria like age, interests and hobbies, sex, and several others. One of the main criteria though is country or countries. I wanted to get as many people to see the ad as possible, so I tried targeting as many countries as I could where Amazon operated in (most of my sales come through Amazon). Problem is, while Amazon does operate in those countries, it may not be as big as other retailers there. So when I cast a wide net, I cast a net where people would see the ad but may not buy. Meanwhile, there may have been people in more Amazon-strong countries that would’ve bought my books if they saw the ads, but didn’t because of the wide focus.

Plus some of the countries I targeted don’t have English as a first language. Yes, English is spoken there by a wide swath of the population, but it’s not a dominant language by any means. And most of my sales are from English speaking countries anyway, probably since my books are in English.

So in the future, I will try to focus on countries where most people do buy from Amazon, but English is a spoken by a majority of the population.

Include links. This should’ve been pretty obvious to me. I didn’t include links on two out of three of my ads though, expecting the readers to head over there out of curiosity and look themselves. I don’t think that’s what actually happened in real life. So if you’re going to do an ad, make sure a link or two is already present.

 

If this helped you at all, my job here is done. Sales and ad campaigns are never easy and don’t always yield the results you want, but if you learn from others and go through trial and error, they can on occasion bring in a very nice pay day.

What tips do you have for a successful sale/ad campaign?

Finding a Narrator on ACX

Many of you may remember the article I wrote on using Audiobook Creation Exchange, or ACX, which helps authors who want to put their books into audio form meet narrators and then get them onto Amazon. Well, about four months ago, after a lot of thought and getting feedback from some of my friends, family members and readers, I decided to get one of my own novels turned into an audio book. This past Saturday I finally found a narrator and finalized a deal with him.

Based on my experiences over the past four months, I thought I’d write another article for anyone thinking about using ACX to produce an audio book. This time, I’ve got tips on how to find your narrator.

First, don’t expect narrators to come looking for you. We like to imagine that the clamor to be the narrator of our audio book is like a bunch of knights taking on quests of courage and valor in order to win the hand of a princess, but in reality it’s more like you’re the princess’s father or mother and you’re writing various knights and princes to get them interested in your darling daughter. Believe me, even if narrators are proactive about finding projects to work on—and many of them are—there are new books being uploaded onto ACX every day, and yours can become quickly lost among the others.

The best thing an author on ACX can do—especially if your name isn’t JK Rowling, George RR Martin, or Harper Lee—is actively seek their own narrator. ACX has several thousand narrators, many with multiple audio samples for you to listen to and decide if someone is right for you. And you can narrow down your choices based on specific factors you’re looking for: age, gender, language, accent, and even what sort of payment they’re willing to take. When you find one you like, you can message them and invite them to submit an audition for your book if they’re interested.

Just keep in mind, really good narrators or ones who can do difficult accents can be hard to get sometimes. For my own novel, I needed someone who can do an American Urban accent, and when I first started searching the number of samples for that sort of accent was over three-hundred. Sounds like I could have my pick of the lot, right? Wrong! After eliminating narrators I didn’t like or I felt didn’t fit what I was looking for, I found that a lot of narrators who could do an American Urban accent were either busy or they charged for their services. In fact, one narrator told me after I told her I couldn’t afford to pay her that a lot of the best narrators or those who can do particular accents often charged for up-front payments and royalty shares.

That’s not to say you can’t find a great narrator who can do a difficult accent or voice who fits your budget or needs. I found one who is good at what he does and was willing to meet my needs. It just took a lot of work to find the guy.

You also have to sometimes deal with the fact that sometimes particular vocal styles, languages, or accents may not have a lot of people who can read them. I played around with the search tools a bit, and found that only twenty-two samples came up when I looked for samples of Japanese accents read by women or men attempting to sound like women. I wonder how much they charge.

Another thing to be aware of while searching for a narrator is that some books get stipends. This was something I learned while searching for my narrator. Twice in the first two weeks a book is available for auditions on ACX, it is evaluated to see if it is eligible for a stipend based on factors such as reviews, past print and e-book sales, and length. Especially length. The longer the better. If your book receives a stipend, then even if you can only afford to do the royalty share option, your narrator will receive some money after the completion of the project from Audible, ACX’s parent company. How much depends on how long the book is, usually $100 for every completed hour of audio and up to $2500. Books that are stipend eligible are marked by a green banner on the book’s profile page.

Now my book wasn’t marked stipend eligible, but it’s something to keep in mind. ACX actually recommends waiting during the first two weeks to see if your book is eligible for stipend. Though perhaps that may only be feasible for that five-hundred plus page novel that’s been selling like hotcakes you published a while back.

I have two final points to make. One, is to be aware that ACX sometimes loses messages sent through its system. This is something I learned ACX has a problem with. Messages sent to me or that I sent would sometimes disappear into the ether and I wouldn’t know if I wasn’t hearing back because the other person’s life has gotten crazy busy, or because once again the system gobbled the message up. Just a heads-up so you know when you wonder why the enthusiastic narrator you came across hasn’t gotten back to you after a week even though previous messages have always been returned in two or three days.

And finally, don’t stress out if you don’t have immediate success finding someone. It took me from early August to late November to find my narrator, and I spent quite a lot of lunch breaks looking through ACX’s databases. It can be grating if you don’t hear back from someone, or if someone you thought was a good match doesn’t pan out, or nobody you come across you like. That’s just sometimes how things work out. If you need to, take a break and worry about other stuff. When you come back, you may find things will go quite well for you.

What tips do you have for finding a narrator on ACX? How did you find yours?

When Should You Release a New Book?

Recently I wondered what the best time to release a new book was. Obviously you would want to release something scary prior to Halloween, something romantic right before Valentine’s Day, something full of snow and holiday cheer right before Christmas, etc. But what about the rest of the year? Are there days that are lucky for self-published authors? Is there a time of year that can help you get more copies into people’s hands? I was determined to find out.

Now despite my best efforts, I only have three books out at the moment (though I am working on getting more out soon), so I couldn’t rely on just my own experience ot answer this question. So when in doubt, I do what I normally do: ask the writing groups I belong to on Facebook. The answers I got were quite informative.

Of course there were the tips to release seasonal stuff around their seasons, but there was a ton more advice that I found quite interesting. One author’s observations was that people prefer introspective works in the summer (makes sense, seeing as I just read Go Set a Watchman) and mysteries and thrillers in the fall (that is when JK Rowling is releasing her next detective novel). Another author liked to follow the movie release schedule, releasing books whenever there’s a movie coming out in the same genre as his book. He also felt that people prefer laughter in winter months, “light and airy reads” in spring, adventure stories in the summer, and scary stuff in autumn.

Probably the most helpful advice I got from a woman who had recently read an article on the subject (which I wish I had a link for, but so far I have been unable to find the article). According to the article she read, the best time of year to run a promotion was the two weeks after Christmas. According to her, something about a free or discounted book after the holidays gets people buying, and that allowed her to retire from her day job and pick up writing full-time (which is something I’ll have to try).

Some other tips she gave included:

• The best days of the month to release a book is between the 7^th and the 14^th.
• If you’re self-publishing, don’t release your book on a Tuesday, because most big publishing houses release on Tuesday and you’d be in direct competition with them (wish I’d known that when I released my second novel). Instead, try to release on the weekend if you want good sales. Those days seem to be good days to publish for independent authors.
• And if you’re trying to hit some bestseller list, release on Sunday or Monday. According to industry data, that’s a good time for self-published authors.

The one thing that all these authors seemed to agree on is that there was never a bad time to release a book. It was never directly stated in any of the comments I got, but it seemed to be implied. Sure, apparently Tuesdays might not be the wisest day of the week to release a book, but other than that there aren’t any days or times of the year when authors will doom themselves publishing a book.

And you know, I can’t help but see that as a good thing. Just means there are plenty of opportunities for authors to publish their books and maybe pull out a bestseller from them. And we all want that for our books, don’t we?

Does the advice here match your own experiences with publishing?

What advice do you have on the best time to publish a book?

New Modifications on Amazon to Look Out For

It’s a good time to be independent. That’s part of the reason this site exists: to make sure authors know that it’s a good time to be independent and we’re here to help you make the most of it. And it’s about to get better: recent announcements from Amazon about modifications to ongoing programs are bound to benefit authors, especially of the independent variety.

The first announcement is a coming change to the KDP Select program and deals with how authors are paid. Currently, authors whose books are available through Kindle Unlimited and the Kindle Lending Library are paid based on how many times those books are “borrowed” through these services. Starting July 1st though, Amazon will start paying authors based on how many pages a customer reads the first time they read the book. If a page is on the screen long enough to be registered, it’ll add to how much the author is paid.

According to Amazon, authors who write longer works and feel short-changed by the current pay-by-the-rent format can stand to earn more if they can write long stories that are exciting and keep the reader involved. At the same time an author who writes a 100-page thriller novel is encouraged to maybe see if they can extend the story a little bit longer.

Of course, one shouldn’t write a book based on this sort of formula (or possibly on any formula(, but it might give some authors encouragement to try a few new things while giving other authors who already write longer books hope for a little extra income through KU and KLL.

The other announcement deals with changes to reviews and rating. You ever get that low review where someone just takes offense at something on your cover art or a typo in your author bio on Amazon or just to say “I did not like this book. It was totally stupid?” Sometimes they don’t even buy the book? Had my first of those recently, brought down my rating a little. Thankfully, with this little change these sort of not reviews will matter less in the grand scheme of things.

Currently, Amazon rates its books by averaging customer reviews. If you have a book with eight reviews, for example, and you have five four-star reviews, two five-star reviews, and one three-star review, your book’s rating will be 4.1 out of 5. Under the new system though, which they are already testing, reviews that are recent, have been written by a customer who bought the product, and are found helpful by other customers will be given more emphasis than other reviews. So if you have a five star review that’s been found helpful by twenty people and it was written last month by someone who bought the paperback, it’ll be given more weight in the rating than other reviews.

This is a huge change in the review and rating system, and has a number of positive benefits for both Amazon and people who sell their work through Amazon. It’ll not only prevent those fake reviews intentionally posted to bring down ratings, it’ll stop false reviews meant to pump up reviews (Amazon has had a heck of a time trying to stop these reviews, even suing companies that provide positive reviews to authors for a price). And if products have a few flaws around release, once the updates are done and people start reviewing the updated product, the reviews dealing with the product flaws will be less prominent and matter less in the long run.

Right now they’re still experimenting with the new system, and it’s only covering a small group of products, but once Amazon starts using it for all their products, it’ll change everything about the reviewing system! And it can only benefit. Assuming an author writes a very good book, customers looking at the reviews will get access to the most helpful reviews first and foremost.

Like I said, it’s a very good time to be an independent author. And it’s going to get even better. With more chances to get paid for writing the stories you love and not having to worry about length, and a new ratings configuration that keeps bad reviews from totally ruining your rating, authors stand to prosper more from doing what they love and do best. And I cannot wait for these programs to become available for all.

What are some modifications you’d like to see done to Amazon or other book distribution sites?

What are you looking forward to with these new changes?