When Should You Release a New Book?

Recently I wondered what the best time to release a new book was. Obviously you would want to release something scary prior to Halloween, something romantic right before Valentine’s Day, something full of snow and holiday cheer right before Christmas, etc. But what about the rest of the year? Are there days that are lucky for self-published authors? Is there a time of year that can help you get more copies into people’s hands? I was determined to find out.

Now despite my best efforts, I only have three books out at the moment (though I am working on getting more out soon), so I couldn’t rely on just my own experience ot answer this question. So when in doubt, I do what I normally do: ask the writing groups I belong to on Facebook. The answers I got were quite informative.

Of course there were the tips to release seasonal stuff around their seasons, but there was a ton more advice that I found quite interesting. One author’s observations was that people prefer introspective works in the summer (makes sense, seeing as I just read Go Set a Watchman) and mysteries and thrillers in the fall (that is when JK Rowling is releasing her next detective novel). Another author liked to follow the movie release schedule, releasing books whenever there’s a movie coming out in the same genre as his book. He also felt that people prefer laughter in winter months, “light and airy reads” in spring, adventure stories in the summer, and scary stuff in autumn.

Probably the most helpful advice I got from a woman who had recently read an article on the subject (which I wish I had a link for, but so far I have been unable to find the article). According to the article she read, the best time of year to run a promotion was the two weeks after Christmas. According to her, something about a free or discounted book after the holidays gets people buying, and that allowed her to retire from her day job and pick up writing full-time (which is something I’ll have to try).

Some other tips she gave included:

  • The best days of the month to release a book is between the 7th and the 14th.
  • If you’re self-publishing, don’t release your book on a Tuesday, because most big publishing houses release on Tuesday and you’d be in direct competition with them (wish I’d known that when I released my second novel). Instead, try to release on the weekend if you want good sales. Those days seem to be good days to publish for independent authors.
  • And if you’re trying to hit some bestseller list, release on Sunday or Monday. According to industry data, that’s a good time for self-published authors.

The one thing that all these authors seemed to agree on is that there was never a bad time to release a book. It was never directly stated in any of the comments I got, but it seemed to be implied. Sure, apparently Tuesdays might not be the wisest day of the week to release a book, but other than that there aren’t any days or times of the year when authors will doom themselves publishing a book.

And you know, I can’t help but see that as a good thing. Just means there are plenty of opportunities for authors to publish their books and maybe pull out a bestseller from them. And we all want that for our books, don’t we?

Does the advice here match your own experiences with publishing?

What advice do you have on the best time to publish a book?

6 thoughts on “When Should You Release a New Book?

  1. Ruth Ann Nordin September 1, 2015 / 2:39 pm

    I found January through June to be best for me. I write historical western,Regency, and contemporary romances, so I don’t know if that has anything to do with it or not. July through September isn’t so bad, but each month gets successively worse. October through December are where I put books that I don’t think would have had a chance to sell anyway. For me, this time of the year is the black hole in sales.

    • rami ungar the writer September 2, 2015 / 6:16 am

      I think I have noticed something similar with my books. I’ll have to pay more attention to this sort of stuff in the future.

  2. Joleene Naylor September 1, 2015 / 3:37 pm

    I’ve never actually thought about it. I’ve released in October (the first two books), February (book 4 i think?) and March (5,6, & 7) and had consistently better sales each time (I have a series so each book does a little better than the one before on release day) but then I don’t make best seller lists, so there you go :p

    • rami ungar the writer September 2, 2015 / 6:14 am

      I haven’t made the bestseller lists yet either. Maybe with these tips though, something amazing will happen. Who knows?

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