Though this article is about how to write and about me page for your blog, the same steps and rules hold true for writing an author bio.

The Daily Post

Without an About page, you’re nobody. It’s not only one of the first places new visitors will head if they like what you’re serving up on your blog, it’s also your calling card. The problem is, most About pages are about as enticing as putting your hand into an alligator’s mouth. In fact, to be fair, at least that would have an element of excitement, which is more than can be said for your garden variety About page.

So how do you make your About page worth visiting? Luckily, there’s a ten step program for that (twelve is so 1995). In this 101 post we’ll focus on getting the basics right with five things to keep in mind when carving out an introduction to yourself and your blog that doesn’t scream “nothing to see here, move along.”

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2 thoughts on “

  1. LC Cooper (@LC_Cooper) November 29, 2012 / 5:49 pm

    This is a very helpful tutorial for blog design. I struggle between my desire to write novels and keeping my blog fresh – both of which are mutually exclusive in terms of creativity and writing effort. Interesting that this post comes on the heels of Stephanie Beaman’s post; she seemed to conclude there was little point in keeping up with a blog (preferring a website). Me? I’m retrenching to focus on what I enjoy, which is writing novels and short stories.

    I like Ruth Ann Nordin’s approach to blog posts. For the most part, she’ blogs to advertise books about to be published.

    I think the author of the About 101 post was dead on regarding creating a targeted blogsite. A shotgun’s scattershot aproach hasn’t worked for me at all. What began as a blog dedicated to my becoming a subject-matter expert about pub’ing’s new frontiers will be a traler for my existing and upcoming titles.

  2. Joleene Naylor November 30, 2012 / 6:05 am

    ha ha, well this SHOULD have gone into the scheduling queue, except I am technologically inept 😉 So that is my fault.

    Of all the promotions, blogging is the only one I enjoy. I don;t like FB, i hate twitter, even my website languishes without updates, but blogging is fun and seems to work for me. I think it depends on what you enjoy and what you pour your energy into – that is what will pay off. That’s why some people swear by twitter, while others swear by FB. People can tell whether you’re enjoying it or not, and they will then enjoy it more if you do. Plus you’re more likely to keep up with it if it’s not a chore.

    Yeah, the random blogging doesn’t work for sales. I have been contemplating that topic for awhile and have a half post started on it somewhere. (sad, I know). I used to operate under the principle that the more topics, etc I had the more people I could attract (which may be true) but just because you have more people doesn’t mean you have more sales. it 20% are there to look at photography, those 20% probably won;t go on to buy a book (unless your book is about photography) just as if 30% are there for commentary posts on the state of publishing, they are less likely to go on and buy fiction books. I think the author blog should cater to what the reader wants to read, not that there’s anything wrong with an indy publishing post now and then, but mainly I think they should stay on topic – branded, if you will. Which is why, though my “love” of vampires makes up maybe 1% of my total interests, if you read my author blog you assume it;s some sort of deranged passion. But if the posts don’t interest your readers or advertise your books in some way (and even totally random ones should find some way of doing it, like for my last award I let one of my characters answer the questions because I was “too busy writing the next book” – this reminded them a new book was coming, gave them insight into the character, introduced the character and concepts for new readers and also fulfilled the obligations of the award. And, had I not just handed it out a week ago, would also have allowed me to award on to others and cross link with other writers. in the end it was a huge advertisement with a tiny bit of entertainment, but chances are most readers only saw that it was “cute” or “funny” and didn’t notice they were being advertised at, and I think that’s very important. posts that just straight out advertise, while effective sometimes such as “hey I have a new book out!”, bore me after awhile if they are nothing but “buy this.” “look at this review!” or “remember that I have a book coming out you need to buy!” because there is no entertainment value. for posts to be effective they need to provide something that your target audience wants – and when it comes to authors our target audience is our readers, and they want to be entertained.

    Okay I am rambling. blame it on the cold meds 😉

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