The Biggest Blog Mistake

There are plenty of articles out there to tell you how to blog. They offer advice on how to decorate your blog, what links you should include in the sidebars, how to make your blog easily navigable and searchable. There are articles that give you ideas about how often to write, how long the posts should be, what the ideal time is to post, and even what your posts should be about. However, all of this is meaningless if your readers can not subscribe to you.

The point of posting a blog is to get people to read it, and if no one can read it then you’re wasting your time.  You want to make your blog as easy to get access to from as many devices/subscriptions types as you can. It takes a couple of seconds, and there’s no excuse not to.

Most blog hosts offer a default RSS subscription service. All you have to do is make sure that the link to it is visible in your toolbars/widgets.  RSS isn’t the only subscription route. For example, I don’t use RSS and the sad fact is that if I can’t subscribe to a blog via email, I don’t bother, no matter how interesting or entertaining it is. I simply don’t have time to book mark it and randomly check back. I’m not the only one.

If your blog host doesn’t offer an email subscription option (wordpress does – just go to your widgets and drag it over to your widget area), you can use to create one. They will generate code that you can paste into your blog’s sidebar (if you want to see it in action you can check here – look to the right). Feedburner is pretty easy to use, so I won’t go into details unless someone wants me to.

Remember, the point of blogging is to be read – so make it easy for your readers to read – and subscribe – to you, or they might not bother.

22 thoughts on “The Biggest Blog Mistake

  1. Tony McFadden July 3, 2011 / 2:04 am


    I neglected to add this widget. Sure, if you comment you can opt in to future updates, but there was no option to just subscribe.

    Fixed. And it took thirty seconds.

    • Joleene Naylor July 14, 2011 / 7:00 am

      yay! It makes it so much easier for readers who subscribe via email, and it’s so fast to do!

  2. RobertY July 3, 2011 / 3:05 am

    Mmm… My Blog is a wordpress blog and all I see is a RSS widget.

    • Joleene Naylor July 14, 2011 / 7:02 am

      are you through or .org? if it is .com it should be called Blog Subscriptions and say “Add an email signup form to allow people to subscribe to your blog” under it.

      hope this helps!

  3. julihoffman July 3, 2011 / 3:52 am

    Yup! I double checked, but that was one thing I did do right! 🙂 The rest has been a learning process. Technology and I are NOT good friends! 😉

    • Joleene Naylor July 14, 2011 / 7:03 am

      heh-heh, yeah it takes to get acquainted with it all. I have a techy hubby or I;d have never gotten online, probably, LOL!

  4. Elisa Michelle July 3, 2011 / 8:00 am

    I love that WordPress offers an easy subscribe option, and the emails they send are nice and easy to read, so I don’t necessarily have to go to the person’s blog unless I want to comment. It’s a great feature.

    • Joleene Naylor July 14, 2011 / 7:03 am

      yes, me too! That was a lot of why I decided to come to wordpress when MySpace fell apart!

  5. maxdbearDM July 3, 2011 / 3:05 pm

    Excellent point and one I had not considered. Thank you for writing this. I am going to check my blog and make sure I have the features needed.

  6. Lauralynn Elliott July 3, 2011 / 7:14 pm

    One of the biggest problems I had with most of the Blogspot blogs was that there was no email subscription. Almost none of them had them and it drove me nuts. WordPress, like you said, has one that’s easy to drag to the sidebar. But now it looks like a lot of people on Blogspot are figuring out how to do it, because I’m seeing it more often now. A lot of people like the RSS feeds because they don’t want their email blasted. But I agree with you…I much prefer subscribing by email so I don’t have to remember to go check somewhere else.

    • Joleene Naylor July 14, 2011 / 7:05 am

      YES!! There are a bunch of blogspot blogs that I want to read – I’m even “subbed” or “following” or whatever but I forget to check them 😦 I actually found feedburner on Reena Jacobs blog, and was like “YES!! finally!!” LOL!

  7. Ruth Ann Nordin July 4, 2011 / 3:11 am

    Amen! I have friends who have blogs I forget to read because there’s no subscription. If it doesn’t get to my inbox, I won’t remember to go to the blog.

  8. Lovelyn July 4, 2011 / 10:04 am

    Great advice. I’m shocked by the number of blogs I run across without any RSS option.

    • Joleene Naylor July 14, 2011 / 7:06 am

      I know, and when most b blogging sites have that for free, it’s a shame that the authors don;t take a moment to just tick the checkboxes or drag the widgest over, etc.

  9. asraidevin July 8, 2011 / 6:00 am

    I hate blogs that only have email subscription as I use GoogleReader for all my blogs. I have enough issues with my e-mail build up, I don’t want another e-mail from a blog.

    The only thing worse than not having subscription options is the RSS feeds that force you to click the link to go to the site address to read the entire post. I almost always unsubscribe unless the blog is MEGA-good.

    • Joleene Naylor July 14, 2011 / 7:06 am

      Yep! The more ways to reach a reader the better! then they can decide how they want to do it 🙂

  10. speakhappiness January 8, 2013 / 10:46 pm

    Thank you for this great advice!! I just added the RSS option to my blog and it took all of 15 seconds. I also moved the email subscription option to the top of the page. Very helpful!

    • Joleene Naylor January 9, 2013 / 1:02 am

      Glad it helped! I don’t know how many blogs I have skipped subscribing to (mainly on blogger) because there’s no email option.

Comments are closed.