Author Branding: An Overview

I needed a change of place today, or at least my Internet did, so instead of working at my desk that I strived so hard to get in the first place, my entire office has moved to the kitchen table. But at least here my Internet is working better than it has in over a week. Yay!

For those of you who have been following me on Twitter or Facebook, you’ve probably read that I’m exploring my options with marketing and promoting this month as well as updating websites. Which brings us right into our post, and as promised I’m going to talk a little more about Author Branding.

This is something that I’ve been having a hard time with. I hate labels. I’m not talking about the labels on cans of food or clothes. I hate the labels that people place on others to create organization in their chaotic lives. Labels are harmful and can scar kids for life. And I’m going to stop that tangent right there! Because that isn’t the topic of this post.

What is an Author Brand?

I touched on this yesterday, but here it is again. Unlike the typical belief that branding comes from that “oh so barbaric practice of burning iron into animal hide,” branding actually came from the need of businesses to identify products. The product being you and your books.

Think of an author, any author. Laurell K. Hamilton (erotica, detective, paranormal, horror). Stephen King (horror, techno thriller). Nora Roberts (romance). These are their brands. How do you know that they are successful brands? Pick up their books and look at the back covers. Notice something missing?

It would be the back blurb. There’s a big picture of them and nothing to tell you what the book is about. Why? Because the author brand sales and people are attached to the author. They will buy the book regardless of the story.

1. Emotional Attachment happens when people believe that they have formed a bond with the author and they are moved by the stories they love. Note: the stories don’t necessarily have to be any good for readers to become attached to them.

2. Perception of higher quality happens when the author relieves prestigious awards or given high rating of the book. They are perceived to be of higher quality (though we all know that this isn’t always the case)

3. Ability to provide readers with something unique that no one else can offer. This usually takes the shape of author’s voice, because no two authors write the same way. Although some may try.

Opps. I’ve run out of time for the day. It’s noon and time to make my children lunch. Then I have to work on Loving the Goddess of Love. A writer’s and mother’s work is never finished.

My next post will be on how to build your author brand. If you have any questions that you would like me to hit upon, please comment below. See you tomorrow.

One thought on “Author Branding: An Overview

  1. Joleene Naylor November 28, 2010 / 2:46 am

    Glad to see this here! 😀

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